Happy Birthday To Me: London Beauty Queen Turns Five (Celebrate With Me All Week & WIN!)

Five years ago today I hit ‘publish’ on my very first blog post, following a moment of boredom which led to me claiming a URL which was set to become my virtual baby. There was no long-term plan, no strategic vision and no expectation; I never thought anyone other than a close friends would read it, let alone thousands of people across the world every single day. Half a decade later and LBQ has grown to be one of the UK’s most successful, recognised and celebrated beauty blogs – which is pretty hard to believe. I’ve won awards, been featured in magazines, appeared on telly, spoken at events, traveled the world and become friends some of the most inspirational people I’ve ever met. This little site has opened up a whole new world of opportunities for me, least of all developing progressively into my full time job… Whoever would have thought that when I posted my very first feature on how to cover up the results of a heavy weekend? (What can I say, I’m older but probably not much wiser!)

In a world that’s constantly evolving and growing, staying on top of things is an achievement in itself; I’ve definitely worked my wobbly backside off to get where I am today and am proud of everything I’ve managed to achieve. My original designs were horrendous and my photography wasn’t much better; over the years I’ve honed my craft and am now proud to put my name to the content and ideas on this site. I’ve learned a huge amount, from HTML coding and photo editing, to managing multiple social platforms and marketing myself to brands, but the best thing about running LBQ is you guys. Every comment, every tweet, every email from a reader thanking me for advice that’s really made a difference makes it all worthwhile – every late night writing session, every weekend spent catching up on emails and every early morning photography session to catch the sunshine while it lasted. Every moment of panic about where the next month’s rent is coming from, every case of bloggers block and every fraction of self-doubt that makes me wonder how I’ve managed to blag it for five years. This site makes me happy and it makes me proud.

Without you guys there would be no LBQ, which is why I want to celebrate with you all week long. Across my social media channels there will be oodles of competitions, giveaways and opportunities to get in the party spirit – so make sure you’re following me on Twitter, Instagram and Facebook for daily opportunities to win. There will also be some reflective posts and lots of reasons to come back, so make sure you don’t miss out! To kick things off I’m giving away a bumper pack of beauty goodies featuring some of my favourite brands and worth over £200. The amazing goodie bag has been put together by yours truly and includes Clinique, L’Occitane, Chloe, Elizabeth Arden, Clarins, Topshop, Rimmel, Balance Me, Sew Lomax, The Library of Fragrance, Stylfile, No7 and lots of new brands for you to discover. For your chance to win, just enter via the widget below. On a final note, I just wanted to say thank you. Thanks for your support, your clicks, your comments, your retweets, your likes, your shares, your feedback and your unwavering passion for beauty.

Without you, there would be no me. Here’s to another five years of LBQ…

a Rafflecopter giveaway

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Alex
    April 12, 2015 / 9:05 am

    I can't believe it's already been 5 years!!Congrats! :)X

  2. Mia
    April 12, 2015 / 9:14 am

    I love your honesty on your blog, it's not full of 'this product is great' reviews but when it is I know I can trust your opinion.

  3. Anonymous
    April 12, 2015 / 9:25 am

    Congratulations on reaching the fifth birthday of your blog. That's certainly an achievement as blog years run differently to human years! πŸ™‚

  4. Tracy K Nixon
    April 12, 2015 / 9:35 am

    Happy 5th blogiversary! I love your You Tube videos and tips and tricks section! Your lovely blog was recommended to me by a friend, when I was thinking about a makeover after dying my hair!

  5. Anonymous
    April 12, 2015 / 9:40 am

    Really love your blog. You don't sugarcoat anything and give us your honest opining.Congrats and keep blogging

  6. Lynn Hathaway
    April 12, 2015 / 9:52 am

    I love reading your blog … Love the way you are so honest about each product that you try.. You have certainly influenced what I have bought over the last few years! Many congrats and here's to many more years of LBQ xxx

  7. Danielle Allen
    April 12, 2015 / 9:57 am

    I love your blog. The tips and tricks are my favourite. Massive congrats on reaching 5 years old. Here's to the next ?

  8. ann goody
    April 12, 2015 / 9:58 am

    Tips and tricks! You never stop learning! Happy times!

  9. Ciara Pollock
    April 12, 2015 / 10:03 am

    Happy blog birthday! I love your blog because I know I can always trust your opinion on products, your reviews are always wonderful, and really informative!Ciara x | Ciara Pocket

  10. ann goody
    April 12, 2015 / 10:12 am

    Tips and tricks, always learnig. Thanks Happy times

  11. Sara Cowen
    April 12, 2015 / 10:23 am

    I love all your posts where you share your opinions on the industry- you're really honest and inspiring, here's to another 5 years! X

  12. Pintsizedbeauty
    April 12, 2015 / 10:46 am

    Congratulations on five years. Your blog has always been somewhere I go when I need advice or an honest opinion xwww.pintsizedbeauty.com

  13. Shelley White
    April 12, 2015 / 11:06 am

    Health articles.

  14. Francesca Picano
    April 12, 2015 / 11:30 am

    Happy Birthday LBQ! I literally don't know where I'd be if I never say your posts pop up on my Bloglovin' feed hahaannaboho.blogspot.co.uk

  15. Anna Maria
    April 12, 2015 / 11:34 am

    Congratulations again hun, You have worked so hard to create the blog we read today. The blog is amazing and can't wait to see the adventures that come out over the next 5 years xxxAnna-Maria | http://www.topdrawfashion.com

  16. Rosie Dunningham
    April 12, 2015 / 11:48 am

    Your blog is amazing! I love your tips and tricks, and the fact that your product reviews are super honest and trustworthy. Many an item have been bought on your recommendation and they've all been great! Rosie xx

  17. Emily Moodie
    April 12, 2015 / 11:51 am

    Congratulations on 5 years! Really enjoy reading your blog, such a variety of posts but with such honest content! xemily x ❀ | emilyloula

  18. lisa
    April 12, 2015 / 12:14 pm

    Happy Birthday! I really enjoyed reading your posts on Lush's Gorilla fragrance pop up shop. x

  19. Nikita Batavia
    April 12, 2015 / 12:29 pm

    Ah congratulations! Such a great blog!Nikita | nikitabatavia.com

  20. Nikita Batavia
    April 12, 2015 / 12:32 pm

    I love that there's such a variety of posts on here, it's so refreshingNikita | nikitabatavia.com

  21. sand74
    April 12, 2015 / 12:38 pm

    I really enjoyed your post My favourite 20 blog posts of 2014 it was good reading and some I had missed.

  22. Marcella
    April 12, 2015 / 1:30 pm

    I like reading your articles on fragrances.

  23. Anonymous
    April 12, 2015 / 1:35 pm

    Happy 5th Birthday LBQ! πŸ™‚ xx

  24. Laughingirl
    April 12, 2015 / 1:37 pm

    Congrats on 5years! Hard to pick a favourite but I like your lipstick posts – like your recent Clinique pop colours one; they sound so good!

  25. Vicki
    April 12, 2015 / 2:04 pm

    Wishing you a very happy 5th blog birthday! What an achievement. I have loved reading your blog for a few years now & I love how honest your reviews are. I always trust your opinion & value your insight into a product or company & have made many a purchase after reading your postshttp://www.letstalkbeauty.co.uk/

  26. Debby Brown
    April 12, 2015 / 2:05 pm

    Happy 5th Birthday LBQ – here's hoping there'll be many more years of interesting blog posts to come.

  27. Crazyblondegal
    April 12, 2015 / 2:27 pm

    Congratulations on hitting the 5 year mark, that's amazing!Frankie xCrazyblondegal

  28. Alisha A
    April 12, 2015 / 2:43 pm

    Happy Birthday and congratulations! XAlisha xhttp://alishaxa.blogspot.co.uk

  29. Mrs Tubbs
    April 12, 2015 / 3:19 pm

    Happy Birthday! Passes over cake! I love the reviews, even for stuff I'd never buy, but I do love your opinionated rants. Many blogs are a bit vanilla, not this one!

  30. mummy24
    April 12, 2015 / 3:59 pm

    Congratulations – I liked Five Brands You May Not Know About, But Definitely Need To Ashleigh

  31. magan
    April 12, 2015 / 4:28 pm

    He descubierto tu blog hace relativamente poco tiempo. Creo recordar que buscaba informaciΓ³n sobre los bΓ‘lsamos limpiadores faciales tan de moda ΓΊltimamente y desde entonces te sigo. Me gusta descubrir nuevas marcas, tus top ten…

  32. Penny
    April 12, 2015 / 4:33 pm

    Congratulations on 5 years! I only discovered you in December last year while entering a competition (which I won! ) but since then I love to read beauty recommendations and reviews so I can buy the best products for me and not waste money.

  33. FatNfab
    April 12, 2015 / 4:35 pm

    I discovered you late but this is my favorit blog. One of those where you TRUST the info you get, and not just get a commercial in blog form

  34. Ida Gunnarsrud
    April 12, 2015 / 4:45 pm

    Happy Birthday to your blog! ??

  35. Liina Land
    April 12, 2015 / 6:39 pm

    Happy 6th year to come… And many more!

  36. Sheerie
    April 12, 2015 / 6:50 pm

    It's been a really recent one about clearistabretrxturuzing gel, I was so surprised to received a 15ml sample so quickly! Thank you and Happy 5th Birthday! X

  37. Anonymous
    April 12, 2015 / 7:04 pm


  38. Anonymous
    April 12, 2015 / 7:05 pm

    Also I don't have a particular "best memory" although I adored your video on colour correctors <3

  39. gio
    April 12, 2015 / 7:07 pm

    Happy birthday! Here's to many more!

  40. Anonymous
    April 12, 2015 / 7:13 pm

    Congratulations – a great achievements. I particularly enjoy your health posts.Hazel Rea – @beachrambler

  41. Zoe
    April 12, 2015 / 8:10 pm

    I can't say a particular favourite post because I love all your posts. I love your style of writing, your honesty and how informative your articles are and also the way you make me feel as if I actually know you! I also like that as well as the great product reviews that you also write about many other topics and issues. Congratulations and good luck for the future! πŸ™‚ xx

  42. Becca Louise
    April 12, 2015 / 8:43 pm

    i started to read your blog just as you were making the transition from blogging to business/full time career, good to see hard work pays off, personally i love reading your honest opinion its always refreshing to see an unclouded judgement! Congrats on the 5 years! xo

  43. Anonymous
    April 12, 2015 / 8:56 pm

    Happy birthday! I don't have a favourite post as such, I enjoy reading everything, you have a brilliant honesty in your blogs πŸ™‚

  44. Amy L
    April 12, 2015 / 9:23 pm

    Congrats on five years! :)Amy / srslylou

  45. beautyqueenuk
    April 12, 2015 / 9:27 pm

    Wow five years is such an amazing achievement, I love all of your posts but my absolute favourite was Why Lemon Water changed your life, since reading it, I now do it too and it is amazing x

  46. Aspiring Londoner
    April 12, 2015 / 9:28 pm

    Happy Birthday LBQ Blog! πŸ™‚

  47. Alison Too
    April 12, 2015 / 10:44 pm

    My favourite posts are always the end-of-year Best Of posts! Your blog is always truthful and speaks about beauty from a more personal level, congratulations!

  48. Xazzee
    April 13, 2015 / 4:09 am

    Congratulations no turning 5!Helene I

  49. Denise
    April 13, 2015 / 4:27 am

    Congrats on an amazing 5 years! I really love your style of writing and the amount of thought that goes behind every post. I especially enjoy reading your thought posts on the makeup industry and youtube etc. It's very different from many other beauty bloggers and I always look forward to your posts!

  50. Chloe Borderick
    April 13, 2015 / 6:28 am

    I love your reviewx – honest and detailed! xNINEGRANDSTUDENT: A Student Lifestyle Blog

  51. Amy Kemp
    April 13, 2015 / 8:09 am

    Congrats on your 5th anniversary!I really dont know what could be my favourite post as you have a wide range of post types and everything is always written so well!

  52. Dorothy Cavender
    April 13, 2015 / 8:24 am

    You cover a whole range of topics-really useful stuff

  53. Nicola Paterson
    April 13, 2015 / 8:54 am

    Congratulations! I enjoy reading your blog and appreciate the effort you put in. Here's to the next five years!

  54. Anonymous
    April 13, 2015 / 9:21 am

    Congratulations! On five years and for brilliant content, that is always engaging and informative to read. I've become a fan of so many products that you have recommended. Five years is just the beginning – the next five will be epic, I'm sure x

  55. Emily Green
    April 13, 2015 / 9:27 am

    A big Happy 5th Birthday!! Love the blog! Emily at littlelifethoughts.co.uk

  56. Madalina Caliman
    April 13, 2015 / 9:40 am

    I've discovered you fairly recent in comparison with your presence here for 5 years, but I've enjoyed every moment of it. I'm looking forward to every post that comes up πŸ™‚ Congratulations and keep up the good, hard, but certainly satisfying work! <3

  57. Jenna Suth
    April 13, 2015 / 10:17 am

    Congratulations and Happy Blog Birthday!I've been following since I discovered the blogging community close to 4 years ago. I really enjoy your reviews but also like seeing the variety xo

  58. Paula Readings
    April 13, 2015 / 11:16 am

    Happy Anniversary & congrats on 5 years, keep up the good work, thoroughly enjoyable blog.

  59. Smitten Lilly
    April 13, 2015 / 1:08 pm

    Congrats on 5 years!!!

  60. Stephiemcd
    April 13, 2015 / 1:46 pm

    Happy Blogiversary :)Can't think of a specific post, but In general I have always appreciated your honesty throughout. I have been following blogs for about 5 years and loving them but in the last year the big blogger boom has just put me off soo many as I feel with this has encouraged a lot more dishonesty in the hope of making the big time. You are a prime example of a blogger who has a super successful blog but has always been honest and true to what you set out to achieve πŸ™‚

  61. Sabrina Jaine
    April 13, 2015 / 8:57 pm

    Happy 5th Blog Birthday! What a fantastic giveaway as well πŸ™‚ I can't think of a specific post but I think every in depth beauty-related discussion (such as your recent ones on celebrity perfumes and controversial product names) is always very interesting. I also love your product reviews!Sabrina xxwww.sabrinajaine.blogspot.co.uk

  62. Sara Goodman
    April 13, 2015 / 9:22 pm

    Happy Blog anniversary, thanks for an incredible giveaway!! I love the amazing prizes you give away, you know how to make us happy πŸ™‚ xx

  63. www.justmeleah.co.uk
    April 14, 2015 / 12:55 am

    Congrats Hayley. I think my favourite post was one from last year where you talked about the importance of cervical screening. Although I love your beauty posts, raising awareness of issues like this is brilliant. xx

  64. spooky nat
    April 14, 2015 / 1:49 am

    Tips and tricks happy 5th birthday

  65. Jenni
    April 14, 2015 / 6:49 am

    I love that you are so down to earth and I can really relate to what you write rather than just dream I can!

    April 14, 2015 / 12:05 pm

    I enjoy your advice and beauty tips, especially reading about Babyliss Hair Straightener – my hair is very wilful! Happy 5th Anniversary x

  67. daisybeebee
    April 14, 2015 / 12:58 pm

    I remember first seeing a link on Twitter and clicking through and was delighted to find a beauty blog that was honest, intelligently written and a woman with a mind of her own. I have been a huge fan ever since and never miss a post.

  68. carlene j
    April 14, 2015 / 2:26 pm

    i love your dupe posts, how you are honest and not a blogger who loves every item they review. Thanks to you i have brought a lot of amazing products. happy 5 years x

  69. MarieXimena
    April 14, 2015 / 4:10 pm

    Congratulations on the birthday! Like many fellow readers I really admire your sense of honesty and your entertaining, clever writing style. My favourite post has to be the one about the blogging trends to expect in 2015 – I thought it was really insightful, a fascinating read and really showed that you take a lot of time to reflect on what you do. You really deserve to be a full-time blogger!

  70. charlotte qualter
    April 14, 2015 / 5:23 pm

    Happy birthday! my fav is your tips and tricks section xxx

  71. Sophie Lester
    April 14, 2015 / 8:08 pm

    Discovered your blog just over a year ago. I enjoy reading your make up section and I am always looking for updates!

  72. Shelley Jessup
    April 14, 2015 / 11:02 pm

    Yay Happy Birthday To You!!! Not quite sure how long I've been with you throughout your 5 years but I definitely think its been at least 2 years as I know you were one of my very first blogs I followed when looking for new make up ideas. I am more of a viewer than a commenter which is just due to by energy levels & health). There isn't one post in-particular but my favourites are your dupe posts (blogs have cost me a fortune!), new make up looks & reviews. Keep up the fantastic work & look forward to many more years with you xxx

  73. Lauraloo
    April 15, 2015 / 9:42 am

    Happy birthday LBQ. What I personally like is seeing your opinions on beauty products and also suggestions of what might be useful. Your night cream/moisturiser review a while back now has me hooked on Clinique's Moisture Surge night mask. Keep up the amazing work and here's to another five years.Laura πŸ™‚

  74. Laura jayne bates
    April 15, 2015 / 7:00 pm

    love your honest reviews

  75. lov2read68
    April 15, 2015 / 7:30 pm

    I love that you tell it like it is about products – the good and the bad. I also appreciate that you cover products at a variety of price points. Your writing style is entertaining as well as informative! Cheers on 5 years! Looking forward to many more!

  76. its me diaaa
    April 15, 2015 / 9:56 pm

    Happy Birthday!!! and to many many more!!! I discovered your blog just a few month ago and I loved it right away and now I read every post. I love your "Still sleepy? Wake yourself up with a dose of LBQ and a sip of coffee…" tweets when I see them :)Good luck in the future and to many more amazing blog posts!

  77. Hannonle
    April 16, 2015 / 9:24 am

    Congratulations and happy birthday!I do like how you are honest in your reviews. I'd rather that than some other blogs which just praise everything. I know that you'd tell us if something doesn't quite hit the mark. Your blog in general is an enjoyable read and a pretty layout πŸ™‚

  78. amy_b3ar
    April 16, 2015 / 9:32 am

    Happy birthday!

  79. kayleigh white
    April 16, 2015 / 7:54 pm

    Your honest reviews I love! Other blogs just praise everything!

  80. Ruth Harwood
    April 17, 2015 / 6:35 am

    As a recent discoverer my fave thing is your wonderful youtube vids but I love everything about your blog and Happy Bloggin Birthday xx

  81. Jo
    April 17, 2015 / 9:20 am

    I'm a recent reader but really enjoy your blog!

  82. Kirsty N
    April 17, 2015 / 12:43 pm

    30 things before 30 is one of my favourite posts

  83. Anonymous
    April 17, 2015 / 6:15 pm

    Happy Birthday! I just recently discovered this amazing blog and had been reading this for few months only. Cannot even name one favorite post, because every single one is so damn good! Have a wonderful birthday week!!! Fan from Finland

  84. Jemma
    April 17, 2015 / 8:54 pm

    Congrats on 5 years!I love all your posts on new launchesxxx

  85. Jayne
    April 17, 2015 / 9:01 pm

    Happy blogging birthday. I've enjoyed all your blog posts that I've read, so it's really hard to pick just one. However if I must, then I would say this one – CHOOSE BEAUTIFUL: WHY THERE'S BEAUTY IN EVERY ONE OF US (AND WE SHOULD BE CELEBRATING IT). Thanks for the lovely giveaway and good luck for your next five years of blogging. xx

  86. Louise Hebden
    April 18, 2015 / 6:57 am

    I love your round up of your top products of the month. You explain really clearly how to use them effectively and I've bought a few after watching your videos. Thanks for the advice, keep up the good work and congratulations!!!!

  87. Tamzin Swann
    April 18, 2015 / 9:48 am

    I've been following you on Twitter but only just found your blog, I'll definitely be following it πŸ™‚ xxwww.throughneweyesx.com

  88. charlieemma
    April 18, 2015 / 2:55 pm

    Congratulations on 5 years! Keep it up!! Love all your reviews πŸ™‚

  89. DeliciousFashion
    April 18, 2015 / 10:45 pm

    Happy 5th Birthday LBQ! I like reading your articles on fragrances and your lipstick posts. πŸ™‚

  90. Angela Thompson
    April 19, 2015 / 9:18 pm

    It's not too long ago I found your blog but I love reading the make up and skincare blogs! I always find them refreshing and honest. πŸ™‚

  91. Anonymous
    April 20, 2015 / 4:05 am

    I not long discovered this site, so I'm having trouble believing it has been 5 years (where was I all this time?!). Congratulations on everything you have achieved!Taylorwww.taylordevil.com

  92. lindsey stuart
    April 20, 2015 / 1:11 pm

    Happy Birthday and CONGRATULATIONS your blog is Amazing and full of great tips and advice thankyou so much πŸ™‚

  93. Emma Luxton
    April 20, 2015 / 1:19 pm

    Congratulations on 5 years! I love your blog for reviews and info on new products, always check it out πŸ™‚ Emma x Writing Essays With Wine

  94. Lizzie Hatfield
    April 20, 2015 / 8:22 pm

    Congrats on everything you've achieved! Here's to another five years! x

  95. Georgie Piccaver
    April 21, 2015 / 11:35 am

    Happy Birthday LBQ! You are a Beauty Bible! Love the site and thanks for having me on your sidebar! x Bean's Beauty Blog

  96. Olivia Thristan
    April 23, 2015 / 11:30 am

    The amazing in depth blog post reviews that LBQ does, I always come and take a read before buying! xx

  97. Ellis Cochrane
    April 23, 2015 / 11:35 am

    Happy Birthday LBQ!! :DOne of my favourite posts was a recent one. The one in which you detailed just how much time, energy and love goes into creating content and a blog post! I loved how honest it was and now when anyone asks what blogging really entails I send them in the direction of that blog post!! :)Ellis – Ellis Tuesday

  98. Lauren Ward
    April 23, 2015 / 11:35 am

    Happy Birthday LBQ! πŸ˜€ My favourite recent post has to be the one comparing the new L'Oreal 24hr Matte foundation to NARS. WHAT A LIFESAVER! I went out and bought this, and it's completely changed my look and saved me lots of cash! Great foundation, thank you so much! xxx

  99. Sarah Dickinson
    April 23, 2015 / 12:21 pm

    Happy Blog Birthday!!! πŸ™‚ 5 years an awesome achievement so very well done for that!!!! No wonder you've won awards etc etc, I find your blog to be very honest and easy to read! I found it whilst reading through twitter on my phone! When it was all I had to use it was very handy to be able to read it on my phone and not have it jump around everywhere or be too big to fit the screen properly! πŸ˜› Your posts are very refreshingly honest and I feel i can trust your judgement on a certain brand or skincare/make-up item. Thank You for that. I wish you every success in the future and look forward to chatting to you over at your new job for Beauty at Tesco!!! πŸ˜› xxx

  100. Nadia
    April 24, 2015 / 9:08 am

    Happy birthday! and thank you for this lovely giveaway πŸ™‚

  101. Beyond Comps
    April 24, 2015 / 7:29 pm

    Loving all the giveaways but have yet to win one. I'd love to win something like this for my fiancee!

  102. Sophie Stafford
    April 25, 2015 / 1:30 pm

    i love that your reviews are so honest and have so much detail to them. Congrats on 5 years!

  103. sheridarby
    April 25, 2015 / 5:40 pm

    Happy Birthday – So many good reliable reviews

  104. Diane
    April 26, 2015 / 5:36 am

    I love your blog post about sulphate in shampoos. I have dermatitis at the top of my neck, under my hair. It causes me no end of problems. I've took on board what you have said, and going to try my best to avoid these shampoos. Fingers crossed!

  105. FerahFeza
    April 26, 2015 / 11:49 am

    Congrats on 5 years, love your blog and honest product reviews….<3

  106. beano54
    April 26, 2015 / 1:36 pm

    i love the way that you review products they are always thorough and answer all my questions. you are honest which is great as i have seen blogs which lie unfortunately

  107. Jessica Bird
    April 26, 2015 / 7:07 pm

    Happy 5th birthday! I love your reviews and I hope you never stop xo

  108. Kat Glynn
    April 26, 2015 / 8:19 pm

    Congratulations on 5 years! I enjoy reading your blog such honest posts x

  109. Natalie Crossan
    April 26, 2015 / 10:25 pm

    I'm a big fan of all the generous giveaways you do πŸ˜€ xxx

  110. Chantelle Kemp
    April 26, 2015 / 10:33 pm

    I love everything about your blog!

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