Two Great Affordable Alternatives To Benefit’s ‘Roller Lash’ Mascara

Let me start by saying how much I adore, love, heart with a capital ‘h’ the latest mascara launch from Benefit. Roller Lash was released amongst the usual media hype and speculation as to whether something so heralded as the ‘best thing in makeup’ could really be such, but it’s actually a blooming great mascara. (Read my original review here.) It helps to lift lashes, separate and really elongate the usual stumpiness that is my lash line – all winning ingredients for me. However, if you just can’t justify spending £19.50 on a tube of mascara, then I’ve found two great alternatives that are much more friendly on the purse strings yet provide pretty much the same result. Bonus…

1. Maybelline Lash Sensational Multiplying Mascara (£7.99)
Before I picked this up in Boots out of pure curiosity, I hadn’t tried a Maybelline mascara in years. I associated them with clumpy lashes, scratchy brushes and ineffective formulas, but this has been an incredibly pleasant surprise. The brush captures even the tiniest of lashes while adding volume, for a ‘layered’ multiplied lash look; it’s so easy to use and the curved edge really ensures you get close to the lash line. I can create a fab flutter in seconds, really widening the look of my eye and ensuring a powerful flutter without looking ‘too done’. This has been heralded as a great mascara by many in recent weeks and it’s clear to see why – it provides pretty much the same result as Roller Lash for a third of the price.

2. 2True FlashEyes Lash Lengthening Mascara (£2.99) 
I wouldn’t normally opt for something so ‘cheap and cheerful’, but after this landed on my doorstep and was promised to be a must-have, I gave it a whirl. The result is a lifted, lengthened, separated and volumised lashline and a jet black finish; the wand is slightly larger at the end with tiny bristles, helping to capture every single lash and build up the product without clumping. I’m incredibly impressed with such an affordable product, opting for this when I’m pottering around at home or catching up with mates – it means my lashes not only look fab, but I can save the expensive stuff for Saturday night! The only downside it that it’s really not at all waterproof (be careful not to wear it while watching a soppy movie, as you *will* end up looking like a panda,) and it takes a little extra effort to remove from lashes at the end of the day… But for £2.99 I can’t complain!

Have you tried the Benefit Roller Lash mascara, or any of these alternatives?
I’d love to know your thoughts and how you got on…

Benefit’s Roller Lash is available online and nationwide priced £19.50. Maybelline’s Lash Sensational is available from Boots priced £7.99, while 2True’s FlashEyes is available from Superdrug priced £2.99. 

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Georgia
    March 16, 2015 / 12:29 pm

    Sad news, but I heard from the staff in Superdrug last week that 2True have went into administration.

  2. Carys Emily
    March 16, 2015 / 1:26 pm

    I loved the little roller lash sample from the Elle Magazine but as good as it was I really can't justify spending that amount on a mascaras so thanks for these alternatives ! Distant Dreamer

  3. Francesca Picano
    March 16, 2015 / 1:34 pm

    Everyone has been saying how amazing the Maybelline one is as a dupe, and I might just give in and get it

  4. Carly Jade
    March 16, 2015 / 1:40 pm

    I've not tried any of these mascaras just yet, and I'm definitely leaning to trying the cheaper alternatives instead of the pricey Rollerlash! 🙂 I've not had a Maybelline mascara for years either…I'm usually a Maxfactor lady!

  5. Kirsty x
    March 16, 2015 / 2:03 pm

    I LOVE the Maybelline Lash Sensational mascara! I can't believe it's a drug store mascara as it's definitely better than some of the high end mascaras that I own. I haven't tried the Roller Lash or the 2True mascara; although I've heard a tonne of good reviews for Roller Lash. xKirsty – Effortlessly Excessive

  6. Amber O'Neill
    March 16, 2015 / 3:30 pm

    Ive always used maxfactor mascara but after trying the Rollerlash I caved and got it. As mascara is such an essential item I think its worth spending a little extra money on as you get such good use out of it. Plus it makes so much difference to how you look and feel. x

  7. Catherine Sayer
    March 16, 2015 / 4:20 pm

    Interesting that the Maybelline one is basically a dupe for Benefit! Used to love Maybelline The Falsies back in the day x

  8. Philippa
    March 16, 2015 / 5:31 pm

    I'm still using the Benefit sample that came with Elle. I like the effect it gives but is too expensive for a mascara! Will definitely be having a closer look at the Maybelline version (:ABlogByPhilippa

  9. Angela Spicer
    March 16, 2015 / 6:50 pm

    What a bargain price from Flasheyes. I haven't tried any of these yet.

  10. Jasmine Stewart
    March 16, 2015 / 6:55 pm

    I kind of prefer Las Sensational to Roller Lash tbh! I'll check out the 2 True one too now 🙂 xx Magpie Jasmine

  11. Lucy M
    March 16, 2015 / 6:57 pm

    I really like the look of the new Benefit mascara, and it sounds as if it would tick all the right boxes for me. I have also heard loads of amazing things about the Maybelline mascara… hmm, I think I definitely need both in my collection. Ooh La Luce | Beauty, Life, Fashion

  12. Katherine L
    March 16, 2015 / 8:52 pm

    I've heard amazing things about that Maybelline mascara. But there is a Physicians Formula mascara (something like the organic, volumizing lengthening super black long named thing) that has an identical wand to the Benefit one. I haven't actually tried the Benefit mascara, but by the looks of picks, the PF is a less clumpy, more defining version of it. -Katherine

  13. Alice Ford
    March 16, 2015 / 9:02 pm

    I so want to get the benefit roller lash mascara but there is no way i would spend my money on such a mascara, so I might buy the Maybelline one after reading so many great reviews, like your one, about it.

  14. Kirsty Yule
    March 17, 2015 / 5:23 pm

    I tried a tester of the Roller lash and loved it but I agree, it's quite expensive. I think I mighty try the Maybelline one. I haven't really used this brand very much before so it will be nice to try something knew :)Kirsty

  15. Cat
    March 28, 2015 / 10:05 am

    Absolutely love this post hunni, thankyou for sharing! I've been after a mascara dupe for the Benefit ones for ages, must try both of these! 🙂

  16. Elle Sees
    March 30, 2015 / 11:47 am

    i've not tried the last one, i'm guessing because it's not sold here? i actually did a post comparing the maybelline vs the benefit one!

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