A Kiko Cosmetics Haul With A Difference: Affordable & Effective Beauty Products

They may have been around for a little while, continually launching innovative collections and lust-worthy dupes, but until recently I hadn’t really gotten to grips with Kiko. Sure enough all their new launches regularly land on my doorstep, but I’d never spent some serious time playing with the products and picking out the pieces from the ‘core’ range that genuinely interested me – until I popped along to their flagship store on London’s Regent Street. Located within about ten paces from Oxford Circus tube, the bustling and vibrant store is absolutely saturated with as much makeup that’s physically possible to put into a small square shape. Eyeshadows adorning the walls, lipsticks covering the counters, spinning units showcasing accessories and a whole skincare department, there was so much to get stuck into I barely knew where to start… But I got stuck in nonetheless. All these goodies set me back about £78.00, which considering I picked up twelve items and got three free nail varnishes thrown in for good measure, isn’t bad at all. Here’s the lowdown on what I bought and what’s worth checking out either in-store or online when you need a makeup fix.

I’m a big lipstick lover, but I hate the dry feeling the can sometimes leave on your lips; the Glossy Stylo (£4.90) is really shiny and smooth to apply, while not scrimping on pigment. Although they don’t offer any hydrating benefits, they do contain SPF15 and come in 21 different colours – they decision making process was so hard that I ended up with two! I love this nude brown which is fab for chucking in my bag, while the pop of pink will be great for the summer months.

A product I picked up almost because it just looks pretty, was the Glow Blush & Highlighter Stick (£8.90) which combines the best of both in an easy-to-use format. One swipe over the cheeks provides a subtle finish and radiant glow, while the texture isn’t too greasy or shiny to buff into the skin. It works brilliantly over a dewy foundation, but can also be dabbed on throughout the day with an index finger; it’s not easy to use the two shades individually, so it’s best to embrace the dual function!

Kiko’s Dark Circle Tone Eraser (£8.90) is a pump action pot of slightly yellow liquid, that when dabbed under eyes really does help to lift dark tones and cover imperfections. On a really tired day I do need to use this in conjunction with a touch of creamy concealer, but on a lazy Sunday afternoon it’s enough to get me through. The Ultra Tech Curve Mascara (£5.20) is an absolute bargain too, providing lifted and defined lashes with no clumping – it’s great at creating a natural result with added impact, similar to the 17 Doll’ed Up mascara I love to death; at a fiver this is one I’m going to stock up on indefinitely.

The eyeshadow portfolio within Kiko is possibly the most expansive I’ve ever experienced; there’s every format, effect and colour you can imagine – then another 100 just for good measure. I narrowed my selection down to a beautiful taupe Long-Lasting Eyshadow Stick (£6.90) which is fabulous at creating a flawless and understated base, and a Water Eyeshadow (£8.90) in a beautiful khaki tone. These individual eyeshadows can be used either wet or dry, providing the most beautiful finish and a really workable pigment – this shade looks amazing buffed into my lid with a simple slick of black mascara.

Kiko isn’t just about makeup though, as they hold a huge range of skincare, nail care and accessories. I picked up a super rich Night Balm (£5.90) for the lips and Intensive Hand Balm (£5.90) for dry digits, both of which are great to apply before bed. They offer instant relief and a luxurious texture, helping to get to work as you sleep; they don’t have me waking up feeling like a new woman, but they do help inject a bit of goodness while being incredibly affordable. I also couldn’t resist a bottle of their Skin Tone Corrector Primer (£9.90), which is available in violet to counteract dullness and yellow tones, green for redness and peach for a healthy glow. Although it doesn’t compare to my favourite YSL formula, it’s a great texture to use daily while offering priming benefits – and you get an awful lot for your money.

While I was perusing I also picked up some eyeliners, a cuticle remover and a few other bits and bobs which were all incredibly affordable, making the whole trip rather fruitful. I’m amazed at the quality of products for their price point, as well as the vast portfolio on offer – even the eyeshadow collection is worth a look alone. I don’t often get an opportunity to shop in store, but on this occasion I’m so glad I did… I discovered so many gems, really got to grips with the brand and had an experience that left me loving Kiko just a little bit more. If you’re ever in the neighbourhood then their store is well worth a visit; if not, then their website could become your new digital obsession.

Are you a fan of Kiko Cosmetics? Have you ever popped by their London flagship store?

Thanks to Kiko for providing me with a voucher to incentivise my visit; I did top it up significantly with my own pennies though, proving how many bargains I discovered!

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Olivia S
    March 20, 2015 / 11:07 am

    I recently went to a Kiko store and found it so overwhelming of how low priced yet high quality it all is! The eyeshadows are so creamy. I'm going to do a haul on my bits I picked up too XxOlivia – http://www.cravemorebeauty.blogspot.co.uk

  2. Ting Yn
    March 20, 2015 / 11:54 am

    Next trip to London has to include a visit to the Kiko store! I keep eyeing up the eyeshadow sticks…Ting | The Ting Thing

  3. Bubblybex3
    March 20, 2015 / 12:09 pm

    I love Kiko!! I ordered online as my nearest store is Leeds which is nearly 2 hours away but I'm mega impressed with the quality! I do want to pop into store soon as I like to touch and swatch products and this post has made me more excited to go! Bex xBubblybex3.blogspot.co.uk

  4. Zoe Newlove
    March 20, 2015 / 12:58 pm

    I love Kiko. When I lived in Mallorca this was my closest make-up store and it was very easy to get carried away and spend a small fortune considering how low priced everything is. I haven't been into the London store, I will have to check it out next time I am in town. Zoe Newlove Beauty Blogger & MUA

  5. Anonymous
    March 20, 2015 / 4:04 pm

    My hubby and I were in Italy one December on a trip when I stopped in my first Kiko store. I bought my grown daughters a lovely brown/beige eyeshadow as a stocking stuffer. They raved about them and now, every trip across the pond I have requests for Kiko products. I arrive with a list to fill. Those initial eyeshadows hit pan and have been replaced several times. We haven't tried any of the skin care line, just blushes and shadows. They are creamy and last all day.

  6. Anonymous
    March 20, 2015 / 4:48 pm

    Your photos really are stunning, lovely post.

    • London Beauty Queen
      March 22, 2015 / 5:27 pm

      Thank you!

  7. Nadja
    March 20, 2015 / 5:48 pm

    Their Long-Lasting Eyshadow Sticks are amazing. I've tried three so far and they're super pigmented and long lasting (+ very similar to Laura Mercier Caviar Sticks).http://mmemento-mmori.blogspot.com

    • London Beauty Queen
      March 22, 2015 / 5:27 pm

      Ooooh I'll have to look out for those – thanks for the tip!

  8. Mandy S
    March 20, 2015 / 6:26 pm

    KIKO is an amazing affordable brand, I'm so glad I discovered them last year! The eyeshadow sticks are phenomenal too! xFARFROMPERFECTIONXO

  9. Jasmine Stewart
    March 20, 2015 / 6:42 pm

    KIKO has to be one of my favourite brands right now! I'm in love with the shadow sticks and I just picked up one of those water-effect eyeshadows! xx Magpie Jasmine

  10. Anonymous
    March 20, 2015 / 7:16 pm

    Yes I discovered the brand when living in France and was really glad that it made it to the UK before I returned. I use the eye shadow sticks most days. Their smart lipsticks are also the ones I use the most. I found my perfect nude lipstick in that range! I also love their nail polish and face masks. Great brand!

  11. Daisy Bradbury
    March 20, 2015 / 7:21 pm

    This is a great post and it has really persuaded me to buy some items from Kiko! Unluckily, they don't sell it where I live, but I'm hoping to try some of their products in the future! xDaisydaises-and-delights.blogspot.co.uk

  12. Lucy M
    March 20, 2015 / 8:55 pm

    I love kiko, I have tried a few of their products and I love them, they are so affordable but the quality is amazing. I must pick up some more bits when I next walk past a store.Ooh La Luce | Beauty, Life, Fashion

  13. beautybyalicee
    March 20, 2015 / 9:59 pm

    Kiko looks like such a good brand. A store recently opened in my town and I just have no idea what to try first, the shop is amazing though, any beauty addicts heaven!alice x | beautybyalicee | bloglovin'

  14. Kiss & Make-up
    March 21, 2015 / 11:40 am

    Everything looks really good! I'd love to try Kiko some time. I don't think we have the brand here though, shame.

  15. Saloca
    March 21, 2015 / 2:18 pm

    I've never used Kiko products before but they do have some fab looking pieces. I can't remember ever seeing a duo blush/highlighter in a roll on form before, i think I'd worry I'd look a little too warrior if I didn't get my blending right! I would be ideal for travel though, you've got to love multi-functional products when you're restricted to hand-luggage only!Sarah :)Saloca in Wonderland

    • London Beauty Queen
      March 22, 2015 / 5:28 pm

      It's a really light formula and gentle colour, so you can buff it in easily! X

  16. Minty
    March 21, 2015 / 3:20 pm

    I am always surprised by the prices of Kiko -brilliant value. The shop in Oxford is lovely too, dangerously close to my office though x

  17. Megan Lillie
    March 22, 2015 / 11:58 am

    I love the sound of their Eyeshadow Sticks, I wish Kiko was more readily available up North as I like to shop makeup in person rather than online!Megan xoThumbelina Lillie | UK Beauty Blog

  18. Tendai Ngorima
    March 23, 2015 / 9:01 pm

    Nice to know there are some affordable products that work out there!www.anythingbeautygoes.com

  19. Sophie
    March 24, 2015 / 11:23 pm

    I thought this was slightly refreshing seeing that these were products you'd bought with your own money…until I saw the last paragraph which showed this wasnt 100% true. Its interesting to see whats new out there that you actually choose. I would appreciate more pictures of the products so I can easily see what youre talking about (I know there are links provided but not the same). Nice to hear what the shop is like too.

Leave a Reply


Looking for Something?