A few years ago YSL may have been perceived as irrelevant and unrelatable by many, thanks to their luxurious gold packaging and focus on Parisienne chic. However, girl of the moment Cara Delevigne has injected a huge hit of effortless cool into the brand that produces so many fabulous makeup wonders – all of which hold a firm place within my beauty repertoire. She’s the perfect embodiment of a slightly rockier YSL, ensuring every woman can lust after a piece of the brand without feeling the need to perfect that ladylike poise. This spring sees the re-launch of another must-have, YSL Luxurious Mascara, and Cara is the face of the campaign; as she dances around to the tune of a classic rock song, it’s easy to feel inspired.
With a new re-mastered formula that provides a ‘false lash effect in a single stroke’, the modern classic provides intensity, curve and longevity on the lash line – while their unique triple-film complex remains unchanged. Now enriched with further caring ingredients (including four new sensuous oils,) the formula leaves lashes lengthened and supple. This little teaser video provides an introduction into the cult classic, with Cara sporting it to the best of her ability. I’ve yet to try it myself, but I can’t wait to get my hands on the reformulated Luxurious Mascara and see if it can live up to my expectations; knowing Babydoll is one of my all-time favourites, I don’t think I’ll be disappointed. Are you excited to try the re-formulated YSL Luxurious Mascara?
This is a sponsored post on behalf of YSL. All opinions are my own.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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