The bloggersphere is currently exploding, with more of us than ever competing for a piece of the pie. With bloggers making careers out of sites that were once a hobby, scoring book deals and cosmetic launches, there’s always something amazing for us all to strive towards achieving. I love blogging because I love writing; sharing my thoughts and opinions, documenting my brain blurb all over a page and sharing it with others. I love reading blogs that have a story to tell, a fantastic writing style or that make me think – be it about feminism, politics, page three or the latest lipgloss launch. However, if their writing isn’t up to scratch then I simply don’t go back for more; although you can be a successful blogger without an excessive writing talent, we all have the capacity to write better blog posts and ensure our readers are as engaged with us as possible. Here are my top tips for improving your writing and increasing the quality of your blog posts.

Tell A Story
It may be a story about how you apply your foundation, but it can still have a flow that involves a beginning, middle and an end. So often I read posts that jump all over the place and give me a headache, when actually they’ve got something really interesting to say if they just re-organised their words a little. My top tip is to always include an opening paragraph that sets the scene and welcomes the reader into the story you’re about to tell, followed by a couple of chunks of analysis/commentary and a summary paragraph to finish. This ensures a natural flow and that your reader knows exactly what you’re trying to tell them; there’s not necessarily a need to draw a conclusion, but even ending on a question or piece of commentary just gives a blog post a natural and comfortable end.

Check Your Spelling And Grammar
Although I’ve never been the best at spelling (thank goodness for spellcheck,) I do have a thing about grammar. I like to write the way I read, so punctuating with commas and semicolons can be an incredibly useful tool; breaking up sentences and joining relevant information together helps provide clarity to your words and ensures a blog post is easy to digest. Checking over your spelling quickly before you publish also provides a slick of professionalism, giving the impression you really care about your writing and that you’ve read it over before hitting the publish button. Although we all make the occasional error that’s not picked up by that dreaded red underline, re-reading and editing can go a long way in ensuring your content is top-notch.

Break It Up
Nothing is more daunting than a block of text that goes on as far as the eye can see. Humans are fundamentally lazy, so writing one long piece of content will seem like too much effort and inevitably cause readers to click away. Introducing short and digestible paragraphs (breaking up your ideas or different topics within a post into separate sections,) makes your writing easier to read and easier to comprehend. If you need to fiddle about with the layout or change the way you pull posts together, so be it – it will provide far more benefit to you than you can imagine. 

Refer To Personal Experiences
Anybody can talk about a bottle of shampoo, but your experiences and opinions are what makes that bottle of shampoo much more interesting. I like to set a scene by talking about the history of a brand, my previous experience of a product or why I’m so interested in a particular category; it helps my readers to feel like I’m an actual person, rather than a robot punching out blog posts with no emotion behind them.The appeal of blogs is also in the relationship the reader has with the author, feeling like they know them personally and can relate to their words. Sharing a little bit of yourself will help build a rapport and ensure readers come back for more.

Delve Deeper
Discussing the scent, texture and longevity of a product is far more interesting than just saying it was nice. Describing the feel of a fabric, the fit of a dress or the emotions an outfit stirs in you is so much more engaging than twenty pictures of you in it. Delving deeper within your chosen topic and describing as much detail as possible really helps your reader to understand and relate to what you’re telling them, rather than stating details they can read from the back of a bottle. I read a lot of blog posts that leave me asking ‘but WHY did you like it?’ and ‘how did it make you FEEL?’ – that’s why I’m there, not to digest a chunk of a press release written to sell product. 

Sign It Off
I believe all blog posts should finish with a little summary sign-off, just to finish the story in your reader’s mind and make them feel satisfied by what you’ve told them. A conclusion, summary of what you’ve just reported, reflective comment or simply a question, goes a long way in leaving a lingering feeling of satisfaction. If your objective is to build engagement or increase the number of comments, sign off with a sentence that asks for that – it’s inevitable that readers feel more inclined to leave their own thoughts if they’re asked to do so.

Do you have any top tips for writing better blog posts? Do you strive to always continuously improve? How do you ensure your producing content to the best of your ability? 



  1. Une Belle Fin
    January 29, 2015 / 2:46 pm

    Thx, I can always use tips!I always check my spelling and grammar, I think it is so important!

  2. Bubblybex3
    January 29, 2015 / 2:54 pm

    This is a great post with some useful tips.I try to write like a story and proof reading before you publish is a must. I can't read something that isn't grammatically correct or has numerous spelling mistakes.Recently I've focused more on explaining a product rather than just saying its nice. I'm a baby blog so I'm learning and adjusting as I go.Thanks for the advice :)Bex

  3. Teral Atilan
    January 29, 2015 / 3:04 pm

    Such a brilliant and helpful post, I always think breaking posts up with images is a great way to engage readers. Teral xox

  4. Bethan
    January 29, 2015 / 3:26 pm

    Such great tips! 🙂 I only started blogging towards the end of last year and am always looking for posts like this to give me tips on how to improve 🙂 thank you!Bethan | Thought from Beth x

  5. Vivian Yuen
    January 29, 2015 / 3:29 pm

    The new Real Techniques brushes are amazing!LIVE . IN .LOVE ✞~

  6. Vicki
    January 29, 2015 / 5:05 pm

    Great tips! I think I need to be better at delving a deeper & its going to be something I try to improve this year

  7. Lizzie Gines
    January 29, 2015 / 5:44 pm

    Love these tips and can totally agree with them all! I will usually click off a blog if there's only one massive chunk of text…like you said, we're lazy haha! xLizzie // xBeautyMagic // YouTube

  8. liza prideaux
    January 29, 2015 / 6:03 pm

    Great tips Hun I agree with everything especially making sure you have a start middle and end although I'm not always the best at this m working on it 🙂 Liza | Glambeautys | YouTube

  9. beautybyalicee
    January 29, 2015 / 7:26 pm

    Great post, thank you, I love posts like this as I'm always looking for ways to improve my blog :)alice x | beautybyalicee

  10. Jasmine Stewart
    January 29, 2015 / 7:30 pm

    Definitely agree about the spelling and grammar; no one's perfect but some people don't even seem to try and it's very off-putting! xx Magpie Jasmine

  11. Elisa Persiano
    January 29, 2015 / 9:57 pm

    Thanks for these great tips! In fact I always try to improve myself in writing better blog posts; I try to always be honest and engage the readers! Maybe I'm not the best writer in the world, but I do my best :)

  12. JaeyDar J.
    January 29, 2015 / 10:01 pm

    I love reading blog posts like this as I think there is always room to improve whatever pies you have your hands in. Even after publishing and proof reading you can find me lurking around a post re-reading and changing and updating until I'm satisfied lol…needless to say I always notice a mistake every now and then that gets changed AGAIN haha.Jo xJaeydarobin

  13. Minoushe Grant
    January 30, 2015 / 10:05 am

    I'm a newbie to this so it is much appreciated ❤️

  14. Inma
    January 30, 2015 / 1:13 pm

    Great post! It made me think about the success of bloggers and how it affects the content of their blogs. There have been many cases in which their blogs just don't have any regular content at all, or they have switched to vlogging about their daily life. Personally I really admire those who have achieved success but remain committed to creating good quality posts or videos. What does everyone else think?

  15. CathyS
    January 30, 2015 / 5:23 pm

    If only all blogs were like yours! But you make a good point about the plethora of bloggers. Which is lovely for blog followers like me…and it does mean one can be more selective. Bad spelling and grammar is a particular turn-off. If I see a 'your' for 'you're' that's one blogger off my list and I'm off to find a better one. But be careful about that comma and semi-colon advice: semi-colons should be used very sparingly and only in the right way. They are NOT to be scattered randomly around a piece of text. Similarly, I've yet to find a blogger who knows how to use commas correctly. Break your sentences up, by all means…great advice. But use the good old full stop. It makes the reader pause in her (his) reading and therefore digest all the great stuff you bloggers write.

  16. Jodie Brinkley
    January 30, 2015 / 8:07 pm

    Really helpful post for me as I'm new to the blogging world, thank you! x

  17. Lyndsay FizzyPeaches
    January 31, 2015 / 9:06 am

    Great tips. I always tend to read blogs that tell a story and add personal touches, makes them unique and sets them apart! Lyndsay | Fizzy Peaches

  18. Cherie Tang
    January 31, 2015 / 12:53 pm

    I'm so fussy about grammar as well! Most blogs that I read are full of little errors which niggles me, I agree that the writing portion, even if its small, should be checked thoroughly! 🙂

  19. Andreea P
    February 2, 2015 / 11:32 am

    Grammar it is important. I always check mine!

  20. beauTEA genes
    February 2, 2015 / 1:56 pm

    Love this post, great tips lovely 🙂 Thank you xxxxx

  21. Zeynab M
    February 3, 2015 / 6:59 pm

    Great post, really good tips. I am trying to improve my writing skills a lot lately hopefully it is coming across in my writing.Zeynab xThe Beauty Load

  22. Molly
    February 4, 2015 / 10:57 pm

    These are great tips! Spelling and grammar are so important, as is breaking up huge chunks of text into paragraphs. I really like the part about getting personal. I look to blogs for reviews because I want to hear what people actually think of a product, not just get basic info that could be found on the brand's website.

  23. Anonymous
    February 8, 2015 / 1:19 pm

    These are some really great tips, I think sometimes when you're excited about getting a post out into the world, it's easy to forget about the little things that don't look good for the reader! 🙂 x

  24. Meghan Silva
    February 10, 2015 / 8:23 pm

    Thanks these are really awesome tips.Meg | Meghan Silva's Blog@MeghanSSilva on Instagram

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