Every week there are hundreds of new products launched onto the beauty market, meeting every need and desire you could possibly imagine. With so much attention to fight for, we often return to brands we know and love rather than testing the waters with a relatively unknown name; however, often it’s the brands that are a little under-the-radar that have the most to offer. This year has been incredible for newness, but I’ve no doubt that 2015 holds even more in store for some brands that are already pushing the boundaries and causing me to get in quite the tizz. I’ve handpicked the ten I expect to see incredible things from next year, holding out hopes for huge launches and amazing growth – these are brands that deserved to be recognised and hailed for their innovation, quality formulations or pure genius.
1. Makeup Revolution
If there’s one brand that the bloggersphere have collectively gone crazy for, then it’s Makeup Revolution. They not only inject a huge amount of fun into makeup, but they push the boundaries of budget beauty and really produce products worth treasuring. With most products costing less than a fiver, it’s amazing to think of them as being hotly in demand and celebrated. They’re fabulous at creating dupes and being inspired by premium brands, ensuring everyone can have the best of both worlds without it costing a small fortune. I’ve no doubt that 2015 will bring great things for Makeup Revolution, and that another 2000 new products will hit the ‘net before Summer is out!
My new favourite makeup brush brand, Zoeva prides themselves on producing exceptional quality tools at affordable price points. (Read my in-depth review here.) Developed because their founder couldn’t find brushes that met her needs, this is one brand that’s going to take over the world in 2015. With a huge selection of tools on offer (including incredible limited edition and on-trend colours – hello rose gold), Zoeva offers professional quality at high-street-friendly prices. A combination of synthetic and natural bristles offer fabulous results with no loose strands messing up your look. If you invest in any tools next year, make them Zoeva.
3. Lipstick Queen
Although Poppy King’s baby has been around for some time, her latest few collections have been pushing the boundaries of lipstick and offering something really different. I adored her Bête Noire collection of one shade in three finishes, plus her compact and crayon formats provide an alternative to the traditional bullet. I’ve no doubt she has some awesome things in the pipeline for next year, bringing the beauty of lipstick to a whole new audience.
The brand that made me totally re-assess my skincare routine, MeruMaya offers an integrated and effective portfolio of skincare products that include the very best ingredients at the most affordable price possible. You don’t need to spend a fortune to get greatness, and MeruMaya totally embodies that ideal. I absolutely adore their serum and night cream, plus I’ve already had a sneaky peek at some products to come in 2015 – suffice to say they won’t be slowing down any time soon. Available online and via John Lewis, this is one brand to watch for the foreseeable future.
5. Antonia Burrell
One of the most inspirational and fascinating women I’ve ever met, Antonia looks half her age and has only her own product range to thank for it. Although her skincare products are somewhat pricey, they’re again made with only the best ingredients and really do make a whole difference – I adore her Skin Conditioner and simply can’t get enough of her new 7-in-1 Mask Supreme. Her range hasn’t been around for long, but I really believe 2015 is the year in which she gains notoriety and you start seeing her pop up all over the place: both as a skincare expert and ambassador for her own brand.
6. Charlotte Tilbury
If you’ve been hiding under a rock this year, then you’ll not know about superstar makeup artist (and best bud of Kate Moss) Charlotte Tilbury. Using her expertise and love of all things vintage, Charlotte launched her luxurious and aspirational makeup brand into department stores and hasn’t looked back since. If you love a bit of Mad Men or Downton, then you’ll adore everything she has to offer. From the shape of her lipstick bullets to the embossing of her compacts, every detail has been carefully considered. Her makeup brand shows no sign of slowing down in popularity, aided by the love of the bloggersphere for anything she does – if 2015 isn’t a bigger and better year, then I’ll eat my trilby.
7. The Balm
Only a recent discovery of mine, The Balm offers cheeky makeup products and fab formulas at relatively affordable price points. They’re a great alternative to Benefit, plus their palettes include so much makeup you won’t know what to do with it all – who doesn’t need pin-up eyeshadows or half naked men sitting on blush apples? It may sound random, but everything they produce is super cute and makes incredible gifts. I’ve just got an inkling this could be a brand to watch next year…
Who knew an ‘own brand’ range could actually be really rather fabulous. My Mum and Nan put their new 50+ skincare to the test over a number of weeks and fell in love with it, plus Jane from British Beauty Blogger adores the stuff – that’s enough for me to know B.Skincare is definitely one to watch. They offer fabulous products that are a complete bargain, making the research and science that goes into producing them even more incredible. If you need a great serum or face cream and don’t know where to turn, B.Skincare is one to check out… I wouldn’t be surprised if they became as popular as Boots’ No7 in 2015.
9. Colour Wow
If you’ve ever silently sobbed over those grey hairs appearing at your roots two weeks before your hairdressers appointment, then Colour Wow could be your new best friend. I’m currently addicted to their root touch-up powder which helps to conceal pesky greys and blend roots seamlessly, providing a solution to a real problem of many. Their entire range is focused on ensuring you get the most out of your colour between appointments, providing incredible tone and seamless shades. Although it’s been quite a low-key brand until this point, I think they’ll continue to push boundaries and create real innovations which meet previously unmet needs.
10. Dr Organic
Off the back of their Snail Gel collection and precious Moroccan Argan range, Dr Organic have moved from being a functional brand you probably wouldn’t buy unless you happened to be stocking up on nuts in Holland & Barrett, to a name worth looking out for. Their face gel pushes the boundaries of skincare, while their Argan oil can be used for every purpose imaginable – they provide the benefit of research and effective ingredients while simultaneously relying on nature’s treasures.
Which brands do you think it’s worth looking out for in 2015?