New brands launch every week, but rarely does one escape under the radar for so long as The Balm has. I’d never heard of it before a pile of quirky cosmetics landed on my doorstep, but this innovative and slightly naughty brand are actually available from ASOS and Feel Unique! Including everything from individual blush shades, eyeliners, lipglosses, eyeshadow palettes and highlighters, this is a brand that makes cosmetics fun again while bringing out a little naughty side in everyone. Their vintage inspired packs are all illustrated and contain the most incredible detail, playing on phrases and words to make you think – Mary-Lou Manizer highlighter may be my personal favourite, closely followed by half naked men next to six apple shaped cream blushers. If you’re a fan of Benefit’s quirky style but can’t always stretch your budget to them, then The Balm offers dupes and an equally as fun offering for a much more affordable price point.
The blushers are well pigmented and extremely soft, while the cream versions aren’t at all greasy and provide just a touch of colour to cheeks. The eyeshadows are soft and blendable, the lipglosses have a slightly sweet scent that ensures they become a little bit addictive, while the liners are super black and easy to use. Although the card casing would become a little tatty and frustrating after a few weeks of use, there’s no doubting that every single product is something of beauty. There’s something unique to discover in every palette, with eye stencils and pin-up girls hiding behind the casing, making this a brand that’s perfect for gifting. They make fab stocking fillers, last minute gifts and even treats for yourself without breaking the bank. I’ve no doubt we’ll see lots from this brand in 2015 and can’t wait to see what they have up their pun-filled sleeve next.
What do you think of The Balm? The next ‘big thing’ in makeup?
The Balm is available online via ASOS and Feel Unique. Prices start from £11.50.