Blogging vs Real Life: Don’t Feel Pressured To Spend A Fortune

As someone that’s been obsessed with beauty since a young age, I love the fact that I’ve got my own corner of the internet where I can talk with people who have the same passion. My bedroom is overflowing with makeup, by bathroom contains more shampoo than I’ll ever know what to do with and my friends have a field day when they come round for a cuppa and leave with a swag bag of goodies. Although I feature hundreds of different products on this site every month and make recommendations galore, I think it’s important to take a step back and actually reflect upon the difference between this blogging bubble in which I live and the reality of ‘every day life’. I’m lucky enough to receive oodles of goodies in the post on a daily basis, much to the distaste of my postman, giving me the opportunity to try and test so I can make honest and well thought through recommendations. A lot of the products aren’t exactly affordable or come under the classification of ‘impulse purchase,’ so I do feel somewhat guilty for being part of a collective that seems to normalise spending hundreds of pounds every month on making themselves look pretty. 

I’ve always spent more money on makeup and beauty products than anything else, so I know even if I wasn’t blogging in the way that I do that I’d still be racking up those advantage card points. However, it’s definitely not normal to have a collection as vast as your favourite beauty bloggers – we’re lucky enough to receive a huge amount of samples for consideration in order to generate content, but even we struggle to stay afloat amongst the highlighters and lipglosses. I try to stay as grounded as possible and really think of it from my readers perspective, providing pros and cons while only encouraging a purchase if it’s really worth the money. It’s easy to forget that not everybody can afford to spend £20 on another MAC lipstick, that a third Naked eyeshadow palette is probably not as essential as putting petrol in your car, or that people will skip a meal in order to pay for yet another eye cream.

One of my resolutions for 2015 is to be a little thriftier, especially when it comes to the blog, hunting out the real bargains and celebrating the brands that are offering incredible value for money. I love my premium makeup and designer handbags as much as the next girl, but I know that you guys adore a bargain and go crazy for brands that you can afford without having to wait until payday. Even though we appear to be out of the darkest times, a lot of people were hit hard in the recession; times are tough and although a new lipstick can make us feel better when it’s been a tough week, in the long term it may be hard to justify when your car fails its MOT.

I’m never going to stop writing about beauty and I’m never going to stop celebrating the amazing things there are on offer, but if you’re a reader of mine or any other blog that feels pressured into spending £100 every time you walk through the doors of Space NK, then please don’t. Read with wide eyes and bated breath, get excited about the newest launch as much as the next girl, but shop selectively and wisely. Buy the products that really appeal to you, that will help with a problem or offer a solution you never knew you needed; don’t buy items just because they’re ‘cult’ or the buzz word of the month. Put things on lists and weigh up the pros and cons of each one; shop online for a better detail and discuss it with your mates – beauty bloggers are enablers, but we’re also here to help. Don’t feel forced into a way of life just because it seems ‘normal’.

Do bloggers make you feel like you need to spend to keep up? Are you constantly feeling guilty about buying yet another lipgloss you don’t need? I’d love to hear your thoughts.



  1. Fran Mcmonagle
    November 30, 2014 / 12:04 pm

    I love this post! I agree that it's far too easy for the line between writing good content and just spending too much money to blur and I love thrifty recommendations, especially waiting for payday!<3 Fran – xx

    • London Beauty Queen
      November 30, 2014 / 7:04 pm

      Thrifty posts are always my most popular! Everyone loves a bargain.

  2. Anonymous
    November 30, 2014 / 1:11 pm

    Reading blogs doesn't make me feel like I need products but it's certainly opened my eyes to ones I want that I wouldn't necessarily have thought about before eg Naked and Vice palettes from Urban Decay, trying out beauty boxes (which I love now!) and I enjoy reading people's opinions of different products. I definitely don't feel pressure to buy the next 'it' product and happily will seek a cheaper alternative. I fancied a great red lipstick and heard that Revlon had a good dupe of a MAC icon so happily spent £8 instead of £15!

    • London Beauty Queen
      November 30, 2014 / 7:05 pm

      That's great to hear – and defo the attitude to have. Buying what you love and discovering new brands is the fab benefit ; )

  3. Anonymous
    November 30, 2014 / 3:05 pm

    I'm so glad that I came across this post

  4. Anonymous
    November 30, 2014 / 3:43 pm

    I often feel guilty for *not* spending so much on beauty and fashion; I go through long periods of not blogging and YouTubing because I figure people won't care about what new cheaper product I've been liking. I do often feel I can't keep up, both because I'm on a low income and also simply because I could never bring myself to pay for some premium products. It affects how I blog, and I'm determined to stop caring so much.

    • London Beauty Queen
      November 30, 2014 / 7:06 pm

      There are so many ways to blog without spending – readers love innovative posts or reflective content, so having access to millions of products definitely isn't the be all and end all. Don't let it get to you!

  5. Stephanie O.
    November 30, 2014 / 3:44 pm

    yeah i agree beauty bloggers are total enablers..i have a list in my phone thats a mile long of products i want! but i usually ask for samples and try them out to make sure i actually love the product before spending a fortune on itStephanie's Look

    • London Beauty Queen
      November 30, 2014 / 7:07 pm

      That's a really good idea!

  6. Savvy
    November 30, 2014 / 4:13 pm

    Sometimes it can be sooo tempting to buy a pretty palette on a blog because beauty bloggers photograph them so beautifully and they look so good! It's particularly hard when one product pops up on every blog with good reviews. I always have take a minute to restrain myself and ask myself if I really need it but if I do need it it's great to know it's a good investment due to bloggers reviews!Ivana @ Hope and Ramble

    • London Beauty Queen
      November 30, 2014 / 7:08 pm

      Definitely – knowing so many bloggers loved it is definitely a great way of justifying and knowing you're making a fab investment.

  7. Lily
    November 30, 2014 / 4:21 pm

    A couple of years ago I had a HUGE collection of make up, but then kind of fell out of love with a large amount of products and decided to throw away two thirds of my collection. From then on, I saw myself as "starting a fresh" and started to build my collection back up with good quality, actually needed products. However, said that I still buy make up I 'do not need' but a girl can treat herself now and again 🙂

    • London Beauty Queen
      November 30, 2014 / 7:09 pm

      I feel you! I've tried to dial down my core products and rely on things I know work for me, rather than having a repertoire of 100 different shampoos.

  8. Jasmine Stewart
    November 30, 2014 / 5:11 pm

    I think it's hard to stay grounded and realise what is normal when you're surrounded by people with vast amounts of things so thank you for this post! xxJasmine // Magpie Jasmine

    • London Beauty Queen
      November 30, 2014 / 7:09 pm

      You're welcome!

  9. Loevens
    November 30, 2014 / 7:27 pm

    I have a blog, but it's nowhere near good enough to be sent anything. So everything I show in my blog is something I have purchased myself. I am currently unemployed so I don't have tonnes of Money to spend. I feel this keeps me grounded and I hope my readers feel it too. I get your point but hopefully our readers out there know that bloggers get sent Things and that they don't all just binge buy stuff or encourage spending crazy amounts on Things. I see beauty blogs as a Tool, one that I personally use if I am interested in knowing more about a product before purchasing it, to ensure I get the right shade and to hopefully not purchase something I will regret.I love to read your

  10. Alice Elizabeth
    November 30, 2014 / 7:43 pm

    Think I'm going to make that one of my new years resolutions too!Alice, That Fashion Victim x

  11. Josephine Sparkles
    November 30, 2014 / 7:47 pm

    I love a beautiful, or really enjoyable, high end product as much as the next girl – but I have to say that increasingly it's the little cheapies which are amazing products / dupes which really excite me. On a serious note it is definitely worthwhile (as a new blogger myself) to bear in mind that you don't need to spend a fortune on new products and some of the most popular posts I've had to date have actually been around how to apply products rather than which products in particular I'm applying. Thanks!xx Josephine xx

  12. Tania Jayne
    November 30, 2014 / 7:53 pm

    This is a great post on a subject that is (or probably should be) at the forefront of many peoples' minds. I have been thinking very carefully about how much I spend & whether what I buy really serves a purpose in my life, or if it just sits in a draw unused! This has been initiated by my deciding to save for a camera & my husband & I planning to start a family in the new year. What can be more important than providing everything you can for a baby! XxTania |

  13. Rock without a reason
    November 30, 2014 / 9:36 pm

    Really good blogpost! I love blogs because of the awareness of unknown foreign beautybrands. I only buy stuff if I have researched this thoroughly and still really really really want this. I want a small stash with good quality products and not a big stash with items I will never use.

  14. Beautykinguk
    November 30, 2014 / 9:37 pm

    I found myself buying three bottles of aftershave on holiday on the basis that I hadn't reviewed then on my blog. Oh dear, I need help!! Stephen :o)

  15. Morgana Lefay
    December 1, 2014 / 1:11 pm

    But low cost cosmetics allow us make reviews without spending too much money. Anyway, it's a good post. Bye!

  16. Zoe C-B
    December 1, 2014 / 7:18 pm

    Its not that beauty bloggers make me feel ashamed for not having certain things, they just make me want certain things that I don't usually need. I do think I keep a good job with mostly drug store products, but every once in a while I do like to buy something a little more fancy.

  17. Isabel O
    December 2, 2014 / 11:47 am

    I used to blog (not much lately due to being ill) and I was always sad because everyone always blogged about the latest big thing but I could never afford to buy them and my blog wasn't popular enough for the PR companies to want to send me stuff. It was a bit discouraging. I should make it a point to review the cheaper end of stuff, because I'm sure I'm not the only one who has to buy beauty stuff for bargain prices.

  18. Adina
    December 2, 2014 / 5:05 pm

    I live in a country where the average income for medium level professionals is around £400 so I really wouldn't be able to afford to have 2 or 3 high-end foundations or to buy expensive make-up (even skincare) on a whim. So, even though reading beauty blogs, like yours, makes me crave all kinds of goodies 🙂 they also help me a lot in planning what to buy and managing my budget. I also buy a lot of brands when I'm abroad, on holiday because many are not available here (although online shopping has made that a lot easier). Also it really helps, like many girls have said, to know when there's a cheaper alternative. So I think you're doing a great job and it's very useful for me to read your articles, thank you!

  19. CathyS
    December 2, 2014 / 5:21 pm

    Beauty bloggers…at least the ones you can trust…are wonderful in helping you sort out the dross from the quality, be it high or low end. But you do have to be careful about whom you believe: you soon get to trust whom is being honest and whom is falsely extolling the virtues of a product because they have been 'persuaded' to. There are many beauty bloggers out there who aren't as fortunate as you, but who do spend a great deal of money on cosmetics. Yes, I have fallen into the trap of buying expensive products on the basis of reviews…and been disappointed with a good many of them. Those bloggers go into my 'be careful' list. Can I call it pressure? It would be easy to, but it's not. No one is standing with a gun to my head, saying, 'you must buy this or else'. I buy it because I love make-up. I guess you could call make-up my stamp collection and no one would ever tell a stamp collector to stop buying stamps!

  20. Raquel
    December 7, 2014 / 5:02 pm

    This article is brilliant.I've been loving your blog more and more each time I read it…Congratulations!

  21. Hannah Elizabeth
    December 7, 2014 / 5:46 pm

    I think it is difficult to keep it all in perspective, I have s blog that receives a modest 30-40 views a day, but I still feel like I need to spend the rest of my weekly student budget on something new to review. I think it's the culture, both blogs and YouTube that make us feel that way. I just make sure that what I buy each week is totally useable and useful too!

  22. Caramel Latte Kiss
    December 11, 2014 / 3:41 pm

    I think writing a blog can encourage the spends as well! I live on a tight budget, and do sometimes wonder if my content suffers from not being able to post endless hauls, visits to new burger joints, or reviews of new products. It's a tricky balance to get right, I think, but I look forward to more thrifty content!

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