Avon are a brand that I’ve always had a bit of a soft spot for. My Nan always used to hand me the ear-marked brochure whenever I went round for a cup of tea, allowing me to to choose whatever I wanted; in my early twenties I became a local rep, but spent most of my commission buying stockpiles of cosmetics I probably didn’t need. Back then it was an affordable secret that you wouldn’t necessarily tell your mates about, but in 2014 it’s definitely a brand making waves and ensuring they’re reaching out to the modern customer. Their newest collection is so far from the Avon that I’m familiar with that you wouldn’t guess in a million years they were behind it; ‘Luxe’ is a rose gold packaged collection that’s all about a little bit of luxury and smouldering smokey eyes.
Including two eye palettes and a ‘Volume Extravagance’ mascara, this
trio would definitely get you through the party season with ease. The
‘Stone Chic’ palette contains three muted tones and two stronger ones
that can be used to frame the eye, while the ‘Luxurious Nudes’ contains
four nude shades and a smokey black for the perfect smouldering look.
Although the pigments aren’t exceptional, they are super smooth and
provide a decent amount of colour – they can be built up around the eye
and work really well when wet too. They’re so un-Avon and the packs
scream luxury, providing an affordable way to update your makeup bag.
‘Volume Extravagance’ mascara is really quite fabulous, the large brush
being able to coat lashes effectively and provide a serious amount of
lift. In only one coat my lashes look volumised, with two to three coats
making a real difference to my overall look. The brush is slightly
twisted too, allowing every lash to be captured and coated for maximum
impact; I’m really impressed with this and think it’s definitely worth a
buy considering its £9.00 price point. It’s so nice to see a brand like
Avon continuing to push the boundaries and launch exciting collections,
however small, to reach out to new customers. They’ve definitely upped
their game and I can’t wait to see what’s in store for 2015. What do you
think of this new collection?
The ‘Luxe’ eyeshadow palettes are £10.00 each and the ‘Volume Extravagance’ mascara is £9.00.