As the obsession with taking selfies continues, it’s no surprise that brands are jumping on the bandwagon and creating products that tap into that trend. The makers of the Wet Brush (designed specifically to brush and detangle wet hair,) have come up with this hilarious contraption that takes preening for a self-captured shot to a whole new level. This is no ordinary paddle brush, designed to capture hair over a larger surface area and aid smoothing, because if you turn it over it turns into a phone case with handy mirror so you can take that selfie with ease. LOLs.
I’m undecided if the Selfie Brush is the best thing ever or the most ridiculous invention I’ve seen this year! Although I totally get where they’re coming from with the design, it’s so large and completely impractical that it makes me wonder who would really use this. It takes a sleek iPhone and turns it into a chunky piece of kit, although there’s no doubt it would be much easier to find floating around in your handbag. I definitely think this is a contraption for a certain type of customer and I’m just not sure if that’s me – giant purple brush phone covers are a little more statement than I would like! What do you think of the Selfie Brush? Ridulous or revolutionary?
The Selfie Brush is available in three colours, priced $19.99 each and available online.