You can’t walk five feet in London without stumbling across something emblazoned with the ‘Keep Calm’ slogan. It’s exploded in the last few years, having originally been used by the British government at the outbreak of the Second World War in 1939. Since then it’s been adopted and adapted by pretty much every thing imaginable, but this Summer it’s the time of Rimmel London to celebrate the inherent Britishness of the meme and launch their very own ‘Keep Calm’ collection of lipbalms and polish. Available in five different shades, the lip balms have been created to inject a little fun into a functional product; there’s Keep Calm and Kiss, Party, Play, Rock and Shop. The balms are smooth and pleasant to apply, leaving a delicate sweet scent and just a hint of colour on lips. (It’s almost indistinguishable in the three lighter shades, but the dark pink and purple leave a very subtle tint – perfect for ‘down days’.)
These are very much an attempt to capitalise on the success of Maybelline’s Baby Lips range, but they’re actually much more hydrating and comfortable than their counterparts. The slanted nib is also much easier to apply, while the colour is very much secondary – rather than providing it at the expense of the moisturising ability of the stick. Rimmel have definitely done a great job at creating something that’s fun, wearable and universally appealing – even partnering the five balms with five matching nail polishes! Five new shades of Lasting Finish are available as part of the ‘Keep Calm’ collection that are perfect for summer, providing a flash of colour on nails that will lift any outfit. What more can you ask for £2.99?
The ‘Keep Calm’ lip balms and polishes will launch in August priced £2.99 each.