When Products Don’t Live Up To The Hype: Benefit’s Push-Up Liner

The bloggersphere has huge influence; with a few positive reviews we have the power to create a cult product, sell out a range or launch a brand from nothing. However, as a wise man once said, with great power comes great responsibility. We may talk honestly and openly, but occasionally we’re incredibly guilty of hyping up a product that simply doesn’t deliver. I’m very much aware that a lot of bloggers (perhaps the younger or more inexperienced) are eager to please, to build and maintain relationships and value an influx of samples over their own credibility – however, in my opinion that’s only of detriment to the reader. I’ve prided myself on saying it how it is (sometimes to my own disadvantage) and putting the needs of my reader over those of a brand, PR or agency who’d love me to say nice things about a product. I feel it’s important to provide a thorough and honest viewpoint, because essentially bloggers are trusted and respected for being completely impartial. However, over the last year I’ve noticed a huge trend of bloggers bigging up products only for myself and many others to find them somewhat of a dud.

Obviously a product’s performance is up for debate and based upon
personal preferences, but when the same issues crop up it gradually
becomes apparent that the hype is unjustified. A recent example of this
comes in the form of Benefit’s They’re Real Push-Up Liner… Marketed as a complete innovation in the eye category, the liner works by ‘hugging’ the lash-line to provide a ‘flawless’ result from corner to corner. The texture of the liner is gel-like and much thicker than anything else I’ve ever used, being dispensed through a flexible plastic tip that aids application and ensures a straight line. So far so good, but unfortunately it then becomes very messy. Although the images accompanying the launch show a beautiful ‘cat flick’ look, I’ve tried umpteen times to recreate it and have yet to succeed – as have many others I’ve spoken to. The large tip may aid application along the lash line, but it’s a nightmare at creating beautiful flicks; the thickness of the gel simply prevents anything other than a straight line being drawn.

Interestingly, Benefit have a number of statistics on their website to accompany the launch including: 91% of 32 women tested said it was longwearing; 81% said it was waterproof; 88% said it hugged the lashline and 84% said eyes looked visibly larger. However, I wonder how many would say it was easy to use, provided the desirable result, was better than their existing liner or didn’t try out after a fortnight? Because that’s the other issue: it dries out something chronic if you don’t look after it properly. You have to turn the dial on the base to release product (similar to concealer pens,) so it’s incredibly important to only dispense a small amount at any one time to prevent the formula drying up or blocking the nib. However, with a brand like Benefit that focuses on creating great products that work well and ensure makeup is fun, it feels somewhat of a letdown to find your beloved new eyeliner as dried out as a three week old prune only a short time after you open it.

Although it’s a perfectly pleasant product, it certainly doesn’t live up to the hype created – especially as it’s an eye-watering £18.50. I’ve found liners that are ten times better for a third of the price, which makes me wonder why there are so many glowing reviews and makeup enthusiasts quickly jumping to praise it. Is it that as a community we’ve become so focused on being the first to write about something, to benefit from SEO and to be seen to support brands we love, that we lose sight of the bigger picture? Is it that there are so many bloggers now popping up that we’ve become incredibly competitive and keen to feature any ‘big launch’ to secure the next set of samples? I’m not sure, but I am concerned that if this trend continues then as a collective we face the prospect of losing our credibility and the trust that made us so different to start with.

What do you think, both about Benefit’s They’re Real Push-Up Liner and the issue surrounding bloggers hyping products? I’d love to hear your thoughts.



  1. Charlotte MacDonald-Gaunt
    July 30, 2014 / 8:49 am

    I haven't tried the product but I agree with you that the price is quite high. You make an interesting point about jumping on the bandwagon of hypes… there are several products and brands that are so hyped and mentioned all the time in Blogiverse that I just can't agree with. Ultimately I guess we all have our individual preferences which is fine, but the main thing is to be genuine and honest in the reviews, and personally I think you can tell – reading between the lines if someone has genuinely tested a product and like it, or if they're just repeating what other's have said… XxMakeup by Candlelight

  2. Beautylyme
    July 30, 2014 / 8:52 am

    I'm so glad you wrote about this – it is so dis-heartening to spend money on a product that so many bloggers claim to be the new best thing, only to find it doesn't work for you! I think bloggers should ask themselves whether they would actually part with cash for a product that they raved about, but received for free. That is when their true opinion would come out. That's not to say that all bloggers only say positive things & there are some products that 99% of people genuinely love, but if bloggers only ever post positive reviews I personally get suspicious! http://www.beautylymin.blogspot.com

  3. Siobhan Emma
    July 30, 2014 / 8:55 am

    I couldn't agree more about this product! As you said above I bought into this product because of all of the positive reviews, and in all honesty I've never been so disappointed over a product.m the only thing I like about it is the shape of the nib, as I find I can get really close to the lash line with it. Apart from that I found the gel dragged along my eye not making for easy application at all, I didn't get the colour pay off I wanted, and for a product that was supposed to be waterproof, it has faded within an hour of wear!I assumed it was me not using the product right because literally everybody else was singing it's praises. I'm so glad I've found That somebody else has similar feelings towards it as me! I've since found the Maybelline Gel Liner Pen, very similar idea to Benefit's offering at half the price and I've had far better results with it.

  4. marikuska
    July 30, 2014 / 8:58 am

    I really like that you address the topics that are slightly uncomfortable but at the same time everyone is thinking about them when it comes to blogging nowadays. You are right on money when you comment on bloggers losing their credibility, shilling products just for their own personal gain, not putting disclaimers when the content is clearly sponsored….all of this clicks together and personally, after reading and watching bloggers/vloggers/youtubers for many many years, I am disgusted to say the least.

  5. Stephiemcd
    July 30, 2014 / 9:01 am

    I could not agree more – tried this and though it was not that great! The maybelline version is better in my opinon yet i read review after review slating the maybelline and praising benefit. At first i thought it must be a preference thing, but when you follow bloggers on instagram you see the hoards of gifts benefit sends, more than any other company in my opinion and you wonder how many think those will stop if they don't say it is amazing. Just last night i watched a sponsored favourites video on youtube by hairfinity – a hair suppliment. The youtuber added before and after pictures which were clearly taken on the same day (same top and it was lime green, not exactly a common colour) and in the first it was clear she had just not brushed her hair and in the second had brushed and straightened. It was a blatent lie! When i first discovered blogs I loved them as you had an unbiased view on products and what actually works unlike magazines who sell out to the highest bidder but in the last year im getting more and more disheartened as blogs are just not what they used to be (with some exceptions of course).

  6. Tatty Bojangles
    July 30, 2014 / 9:04 am

    Y'know I'm finally fed up of the barrage of reviews of the same product over and over. When you have a feed as big as mine it tedious to see the same product with the same bland review if it being good coming up all the time. Bourjois are bad for this, never seen a single bad review of their products, yet I don't know a single person that uses their products much. That good…unlikely.Basically I see blogs as promo tools for the pr companies to exploit if they are allowed. Credibility is slowing going out the window as each new blog that appears with their identikit pretty brunette or blonde bombshell taking the same over exposed photos on top of Alexa Chung books.Blah. Blah blah blah.Thanks for your refreshing view on this product, I knew it was too good to be true…doing a good flick eyeliner takes huge amounts of practice, a steady hand and a leap of faith. I didn't think it would be as simple as benefit made it. They are a great company but think this is a faddy idea and I wouldn't buy one regardless of all the "good press"X

    • Anonymous
      July 30, 2014 / 4:41 pm

      Hahaha thank god someone else hates the Alexa Chung book! Got to say I'm a non blogger that LOVES bourjois x

    • Lozzy Loves Lippy
      August 2, 2014 / 12:39 pm

      You might like my blog then. I rarely get sent things to review, I ain't a pretty bombshell and my photos are taken on my wooden kitchen worktop… Lol x

  7. Angie
    July 30, 2014 / 9:08 am

    I tried this liner in store and instantly hated it, I found that the line wasn't sharp enough and it was all very disappointing. After reading so many good blog reviews on it I was starting to wonder if I had got it wrong and started scouring the internet for poor reviews. That's why I appreciate your feedback so much, it's always completely honest and you don't jump to review a product as soon as you get it, instead living with it for a while before forming your opinion.

  8. Leigh Crawley
    July 30, 2014 / 9:27 am

    You raise some really interesting points here. I know a lot of people are going to say "Well, its only make up" but actually the cosmetics industry is a huge industry and personally, if I'm going to spend the money on a product, I want to know if its worth the money. Good on you for providing honest reviews of disappointing products because these are the ones we want to know about. Not just the good but the bad and the ugly as well.

  9. Anonymous
    July 30, 2014 / 10:17 am

    and the fact you have to purchase a separate product in order to get the dam stuff off… i was underwhelmed by its thick and claggy consistency

    • Anonymous
      July 30, 2014 / 9:48 pm

      I got the They're Real eye makeup remover (simply because I had Birchbox points to use and needed an eye makeup remover) and it seriously disappointed – don't believe the hype about that one either, especially about it being "specially formulated" to remove the They're Real stuff. It did no better (in fact probably much worse) than Clinique's Take The Day Off that I wish I'd stuck with!

  10. Philippa
    July 30, 2014 / 10:49 am

    I never tried this Benefit liner but I did purchase the Maybelline dupe and found the same problems as you've described above. I'll be sticking to my favourite potted gel liner. It's much easier to create a precise line with a brush I think, just takes a bit of patience and practise.Totally agree with your comments above reviews too. It's very easy to get swept up in the hype and write a raving review.Philippa // Time For Teal

    • Lozzy Loves Lippy
      August 2, 2014 / 12:40 pm

      I actually like the maybelline one. Was a bit fiddly first time but a lot handier and less messy now xx

  11. Girlwiththeskew-earring
    July 30, 2014 / 11:02 am

    For me in general I find most Benefit products over-hyped and over priced for a product that doesn't always deliver results the way that some cheaper brands can. I'll give them full marks for Lovely Packaging though…

  12. Renata Burden
    July 30, 2014 / 11:19 am

    I didn't buy into this hype. I played with it in store once and thought it was rather messy and difficult to apply. Xspeakingbeautyuk.blogspot.co.uk

  13. MITCH
    July 30, 2014 / 12:18 pm

    Oh. I've tried this before at Sephora and quite disappointed with the quality. I agree with you that this eyeliner is not easy to use at all, I had such a high expectation though.xxhttp://felishmichelle.blogspot.com

  14. Katrina
    July 30, 2014 / 12:52 pm

    Definitely food for thought- I am a newish blogger (since October) and even in that short space of time I've seen a growth in companies sending out masses of the same product and getting back masses of the same sort of reviews and whether those reviews are truthful or not I think the general perception of bloggers is that they will review things positively to stay in a companies good books.Not necessarily a fair assumption but a hazard of accepting pr samples I suppose. (bit of a depressing comment- I apologise!)Katrina | thechatterfox.com

  15. Manouk Maat
    July 30, 2014 / 2:40 pm

    I've heard more negative than positive things about this. I still have to see for myself so I won't judge, but I completely agree with you in this post. Us bloggers, can make or break a product xxWOMANOUK (beauty and portrait drawings)

  16. Kitty Williams
    July 30, 2014 / 2:46 pm

    I'm love a negative review sometimes, those actually tend to be the ones I remember more when wandering around Boots having a browse. I was very sceptical on seeing the release of this liner and it straight away looked like something I'd hate, so I haven't bothered picking it up yet, even with the thousands of positive glowing reviews! This is only the second I've seen that has a somewhat negative spin on this product. P.S. it was Spiderman that said "With great power comes great responsibility" 🙂 XxKitty | kittyhearts.blogspot.co.uk

    • Hayley Carr
      August 8, 2014 / 5:17 pm

      Ha, I tried to find out the source of the quote and apparently everyone from Spiderman's uncle to Roosevelt has been stated as saying it!

  17. Lily Holt-Martyn
    July 30, 2014 / 3:53 pm

    I've also had a similar experience with a product. It was talked about by loads of really great beauty bloggers so I rushed out but the product in question was awful! It was a disaster and although I tried to stick with it and give it a fair go, after a few days, it went straight in the bin. It was horrible.I've never used this but I adore the Benefit They're Real mascara, the mascara is amazing so I was hoping that that the eyeliner would be too…maybe I'll go in and have a go with it in store to see what I think…the Benefit lover inside of me, really wants this to be a good product http://lilhm.blogspot.co.uk

  18. alice
    July 30, 2014 / 5:10 pm

    I haven't tried this eyeliner, but I completely understand where you're coming from. I actually found similar things with the They're Real mascara from Benefit. Its a great mascara at first, but even though I have always been careful not to let mascaras dry out and mine usually last until I near enough finish them, mine dried out after probably 3 weeks – maybe even less. It was also beautiful on first application, but after a couple of hours looked like I didn't have any mascara on at all. I tried to force myself to love it (I actually repurchased it twice!) because literally everyone else I'd seen try it on blogs had loved it so I thought I must be doing something wrong.. but after a couple of months, I saw a few reviews that were more honest and realised I wasn't the only one that didn't love it! I've gone back to using Max Factor False Lash Effect mascara which has virtually the same brush, lasts forever, does its job properly and it half the price!I hate when this happens with products. Great post xwww.littleldnlife.blogspot.co.uk

  19. Andrew James
    July 30, 2014 / 5:45 pm

    Totally agree with you Hayley its not good at all i tried it and was really underwhelmed i had been lead to believe it was an amazing thing and it was pretty much a disappointmentCheck out my review of the Lush Emotional Brilliance Powder, a translucent pink based powder that controls shine and brightens skinwww.beautyandtheboy.com

  20. Vicky M
    July 30, 2014 / 7:27 pm

    I actually watched some demos of the product and other reviews – I just don't think that the market for this product is the girl who has already mastered winged liner with her gel eyeliner and brush or liquid liner. I think that it was a bad decision to send this out to all of the skilled gurus on YouTube and in the blogging world, because it's going to be very difficult to convince them that an applicator that has a learning curve in order to get the perfect wing is a better option than a type of brush or pen that they're used to. It may not apply as smoothly as some other options and also starts to look a little scaly when it's layered up multiple times in the same spot, but the real appeal of this product is that angled silicone tip that allows a girl who is awful at wings to 'stamp' her wing on. I think that the rest of its issues (the problems with layering it up and applying to the inner corner evenly) are just a matter of learning the best way to apply it, and if this is the only way that a girl can get a good looking wing, I think that she's going to be willing to work with it and find the best way to apply it. It's not perfect, but I'm sure it's better for a lot of girls than having badly applied liquid eyeliner wings – this would even be a good product to team up with a regular liquid liner pen in order to get a smooth line in the inner corner of the lash line. That's just the impression that I've gotten about this product from watching a couple of reviews. teenbeautylover.blogspot.com

  21. Christabel Ng
    July 30, 2014 / 7:30 pm

    I personally found it easy to create a flick but so hard to use it to line my lashes unless I was going for a really dramatic line. Then, it was a easier to use. No where as easy as my Shu Uemura calligraphy pen, but the more I used it, the easier it became to use the Benefit Gel Liner. It was distinctly more waterproof and resistant than all of my eyeliners, but it wasn't the easiest to use and I will not repurchase when mine runs out – too much faffwww.cherriessballet.blogspot.com

  22. Katy D
    July 30, 2014 / 8:30 pm

    So much love for this. PR is and should be a great thing but people are too afraid to say negative things. I find benefit in general to be entirely over hyped and really gimmicky, they only have their following because of bloggers being hugely over dramatic about their mediocre products. I've only recieved a few PR things and like to think I've written entirely unbiased things but I think it is easy to slip into "oh it's so lovely" just because you don't pay for it. Thanks for this post! Katy xx

  23. Jade Wimsey
    July 30, 2014 / 8:56 pm

    seriously loving this post so much, i've not tried they're real liner properly so I can't vouch either way but I've heard people say it's not as easy to apply as people have been making out. I find the constant rave blog posts very transparent and there are always the usual suspects who will rave about a product they've been sent regardless of whether it's a pile of shit or not!

  24. Ella
    July 30, 2014 / 9:29 pm

    I detest this eyeliner! I really don't like the way it was sent to literally hundreds of bloggers to make us all feel like we absolutely need it. I also encountered a massively pushy sales assistant – she approached me from literally the other side of the Boots store (I was browsing Bumble & Bumble hair products), complimented me on my dress and didn't give me a change to say no before she ushered me over to the benefit counter. She got one of her makeup artists – an overly tanned girl with terrible eyebrows – to apply the new liner on one of my eyes, and then they asked me to do the other. It was ridiculously difficult to use, so thick and sticky. I'm usually okay with applying liner but it was impossible with the They're Real. Then, the 'makeup artist' immediately said, after I was done, " so I'll put one of these on the till for you then?". I'm 15 so they were probably taking advantage of me for my age – I have friends who probably would have handed over £20 to get over the awkwardness. The worst thing was I wasn't offered any choice, and not once did I agree to the trial or purchase in the whole process. Shocking customer service, really. No one likes a hard sell.

  25. MacKenzie
    July 30, 2014 / 10:59 pm

    I haven't tried out the product but I do agree with you about the product hype. When I want to try out a new expensive product, I always Google reviews to justify whether or not it's worth the money. Obviously I know that everyone get different results from products but I like a general consensus. However, I find it hard to find bad reviews about any product because everyone is so focused on saying that they love it. I understand that it's great for the company to have people saying it's a great product, but I just want the truth. When I write my reviews, I state everything that I like along with everything I don't like. Reviews are meant to be helpful to the consumer, not the supplier.

    • Hayley Carr
      August 8, 2014 / 5:15 pm

      100% agree with you! I love your last sentence too x

  26. Minty
    July 31, 2014 / 8:56 am

    I haven't tried the Push up liner- I do want a play with it but do think it's overpriced. I agree with your comments re bigging up comments. One of the reasons I turn to blogs for Information on products is it's supposed to be an honest review. The bloggers that are gushing about every product are ones I stop visiting. So in the end it costs them readers and credibility.

  27. Lilla Goatcher
    July 31, 2014 / 9:39 am

    I really never play into Benefits hype (a part from their DR Feelgood product) but I was really hoping that this would be a fab product! So glad to have an honest review! thank you x

  28. Lydia Smyth
    July 31, 2014 / 9:56 am

    I find your honesty so inspiring in this, you've definitely spoke a lot of home truths! I personally haven't got along with this product but thought it was more down to my lousy liner application than anything, but it definitely seems to be a love / hate, especially amongst beauty youtubers! I've watched so many demos of the liner and everyone seems to say something different. This wasn't for me but I have seen people use it in videos and use it well, so I'm not sure if I'd say it doesn't live up to the hype. It's all about personal preference, but the negatives you pointed out are definitely major ones! Lydia x

    • Hayley Carr
      August 8, 2014 / 5:15 pm

      I think what I mean by 'hype' is that it's been championed as the best thing ever and the eyeliner to change the industry – it's not. It's ok, some like it but most don't. I'd much rather we all give honest opinions, even if half love and the other half loathe a product, because then customer expectations are realistic. And thanks for your comment! : )

  29. beautyqueenuk
    July 31, 2014 / 10:49 am

    Eyeliner isn't my thing, I don't get on with and it stresses me out, so im not going to buy it, I did however swatch it in Debenhams after being followed around the stand over an over-eager sales assistant (always going to annoy me) and I swatched it on the back of my hand, didn't like it. The assistant said to me "Isn't it amazing, don't you need it in your life, shall I take one to the till for you" and I replied "No thank you, it is too thick in texture, reminds me of Vaseline and I am not a fan of eyeliner, I just wanted to see for myself what it is like because so many people rave about it", not sure I made myself popular there x

    • Hayley Carr
      August 8, 2014 / 5:13 pm

      I had a similar experience when I went to the counter with a mate and picked one up saying "this has been so hyped but I actually don't think it's all that…" The sales assistant then spent ten minutes trying to convince me otherwise, without actually giving me any tips on applying it correctly. Sigh.

  30. Nicola Wood
    July 31, 2014 / 8:12 pm

    Being the nasty, suspicious sort, if I read lots of rave reviews for the same thing on the blogs I usually read, I'll google for reviews from elsewhere before investing my time and money. The nearest Benefit counter is half an hour's walk away. Although I could use the exercise, it saved me a wasted journey!

  31. citygirl907
    August 1, 2014 / 2:13 am

    Such a good review! I haven't tried it and 0% in trying it. But it is great to see an honest review. I always try and point out one bad thing when I am provided with a product to review so make sure I don't only talk about the good features of said product.

  32. becky sumner
    August 1, 2014 / 10:09 pm

    I saw sooo many reviews hyping it up before it was released of people who had obviously been sent it to hype it up and I almost bought it when it was released. Thankfully not since it was only when people had actually purchased the product with their own money that the truth came out! I often find it hard to know when to trust a blogger who has been sent a product. Very irritating! :(– becky isobel xox

  33. Anonymous
    August 3, 2014 / 9:12 am

    I'd seen a lot of hype about it and as I use a gel eyeliner daiy (which takes me forever) I decide to try it out, and I used my advantage points to do so, so no money spent. I wouldn't say it's the longest lasting and it does take a while to get used to it. I've found that the first week or so of using it I was holding the pen at the wrong angle, so had to keep going over bits I'd missed which then once the gel dried it went quite flaky. I ended up using a liquid eyeliner to smooth it out! I've gotten more of a hang of it now and would say it is easier, and a lot faster than using a pot of gel and brush, but definitely not worth the £18.50 price point. Maybelline have a dupe of it which I'm tempted to try out once it's finished!

  34. India
    August 3, 2014 / 1:08 pm

    I've spent years spending too much money on products flitting between brands to find out the best one for my skin. Mainly focused on a lasting nice natural foundation and a great eye liner. I've mixed, I've topped up, I've sharpened endlessly, and I've barely found any honest knowledgeable make-up assistances at the make-up bars or shops. I found it so hard to tell whether I was being told to buy a foundation for £30 because it was great, or because it helped their commission rate. However, FINALLY, I found the nicest most genuine lady at a Boots store working for one of the big make-up brands. She didn't force me to buy anything, and she tested out everything on my skin, she gave me a lot of samples and said if they work for you come back. She compared brands, and had worked for different brands, only sticking with the ones she really believed in. It's a breath of fresh air to have some totally honest, even within the brand she stated what she thought worked really well and what needed improvement. I'll stop waffling, but I can't agree enough, there needs to be more honesty out there, rather then just trying to swoon the company with the next bug release. I haven't tried this particular eyeliner, but I sure as hell won't be now! I'm tired of buying to try, and wasting money. So thank you for saving me some pennies :)Love the blog, and love the honesty 🙂

  35. Ting Yn
    August 6, 2014 / 4:59 pm

    I follow a number of blogs and occasionally I will find myself rolling my eyes, and sighing when there is a continuous succession of posts from multiple bloggers who are obviously advertising rather than providing their opinion. It is boring to read the same press release about a product being regurgitated after the second or third time so readers will start to lose trust in bloggers and click away. This could eventually kill off blogging and take away from the original benefits that bloggers gave to their audiences. It would be a shame if that happened.I don't see anything wrong with being honest and constructive in reviewing products and services. Slating something just for the sake of it adds little benefit to the reader or the brand. However, some constructive feedback and an honest opinion gives back to the reader for their time and to the brand for their development in a highly competitive and lucrative market. Bloggers should remain honest and brands shouldn't feel that some less than glowing feedback is bad. Brands spend out on billions on R&D and this feedback could all be used to help the brand grow their market share. In my opinion, it all helps the end consumer get a product that works for them, and they will repurchase time and time again, and that benefits everyone.

    • Hayley Carr
      August 8, 2014 / 5:12 pm

      Couldn't agree more with you on every point… What's the point in copying and pasting a press release without giving a true opinion that actually has value? I hope the trend changes, otherwise it will impact on all bloggers negatively.

  36. BritishBeautyBlogger
    August 7, 2014 / 4:25 pm

    I found it easy to use as a straightforward liner and never tried the flick, so it's interesting that that is its fail point. Actually, I can't flick with anything at all, so it wouldn't ever have been something I'd have wanted to do. I tried both this and the Maybelline and found this preferable by a long way, but I really wasn't all that happy with the US launch party at Alcatraz. It seemed in poor taste to me.

    • Hayley Carr
      August 8, 2014 / 5:11 pm

      I so didn't know that's where they did the launch! That's in SUCH bad taste.

  37. Lara @ Beauty Hum
    August 8, 2014 / 4:25 pm

    I am totally with you on bloggers being honest in reviews. I know that when I go to an event and get told this new whatever is the latest greatest x I immediately don't believe it. I do think if you a review a product you should be honest and not just regurgitate stuff from their website. And of course like everything most things are personal preference…

  38. Laura
    August 8, 2014 / 4:26 pm

    Can I ask a genuine question about dealing with PRs that send something you don't really like? Because it is something I'm scared of, so much so that I'm quite often not accepting freebies because I'm scared about how to deal with the PR. Basically, would you either give it a bad review, or email the PR explaining why you didn't like it and that it wouldn't be featured on the blog as a result? I'd err towards the latter but I'm not sure if that would still end up putting off a PR from working with me again, even though I'd only ever do it if I really didn't like something… :-/

    • Hayley Carr
      August 8, 2014 / 5:09 pm

      I think you just have to be honest – I used to try to avoid those confrontations, but now I'm just 100% honest and say "unfortunately I didn't like it because of XYZ, so it won't be featured on the site right now." 99% of the time the response is along the lines of 'thanks for your honesty' and doesn't have an impact on long-term relationships… And if it does I don't really want those relationships to be honest! It's about being credible, in whichever way you see fit.

  39. Rebecca Derbyshire
    August 8, 2014 / 4:55 pm

    I tried the liner and attended the launch for this product, and as you said, its a perfectly nice liner but oh so expensive! I'm terrible at eyeliner and found that this product really helped me to line my eyes but I never tried to use it to create a flick as that just doesn't suit my eye shape. I work at a Benefit counter and I'd say if your good at your eyeliner, you may be better with the Magic Ink as its more fluid and would be better for more of an artistic flick. I do find that a lot of bloggers suck up to Benefit though and provide amazing reviews of all of their products, possibly because they see all of the amazing blogger packages they send out!Lipgloss & Lashes

  40. Gemma Mc
    August 9, 2014 / 6:40 am

    I returned mine for a refund ! The texture of the liner was very thick and I found it difficult to use! I also found it flaked off of my eyes and wasn't long lasting as claimed! I will admit I love all the hype that comes with a new product! I buy 99% of things on my blog as I'm still quite new , I will always be honest , readers look to us to be honest and impartial ! I've worked on make up counters for years and you aren't allowed to be impartial when you have a sales target to meet ! Our readers subscribe because they trust our opinion , they will always get the good , the bad and the ugly from me !! ?

  41. Rebecca sperrink
    August 9, 2014 / 6:48 am

    I just got a sample of this product with the They're Real Mascara. I've only tried them once but I've had some issues with the eyeliner as I found that bits of it flaked off onto my cheek and into my eye (a pain normally but even worse as a contact lens wearer). I didn't find the application too bad but I haven't attempted flicks with it yet. It also might be early days but I'm still undecided on the mascara. When I applied it I found it very then and created a small ball at the end of each of my lashes. I will be blogging about both products at rsperrink.blogspot.com xx

  42. KABOOM! Cosmetics
    August 9, 2014 / 7:50 am

    Excellent post! I completely agree with you when it comes to bloggers being swayed by PR samples, it's sad to see but it's happening more and more frequently. It's especially sad when you read their disclosure policies and see they provide "100% honest reviews". I personally like the Push Up Liner but I initially hated it and found it really difficult to use, I made sure to mention that in my review. I also like to include a pros & cons list when I write reviews so readers get a full picture of the product. Dani | KaBOOM! Cosmetics

  43. Abracadabra Girl
    August 20, 2014 / 4:38 pm

    I purchased the item myself and actually quite like the liner lol . Just for standard flick lining otherwise I would take the product onto the back of my hand and use a flat angled brush if the design was more intricate I used coconut oil to remove it Gone no problem no need to purchase the benefit remover

  44. dellilah
    August 21, 2014 / 7:15 pm

    I absolutely enjoyed this post as I was actually saving money to buy the liner with really high hopes. Sometimes the hype does blind one's sense of judgement . I have read mixed reviews about it and truly appreciate and respect your honesty like always. Thanks for saving me some money as I want to do a massive Make Up Revolution haul. Te he!RegardsD, x

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