The buzz word of the last five years has definitely been ‘BB’. Oodles of products have been launched using the acronym, hoping to dupe customers into parting with cash in the search for a flawless complexion. However, for the first time in a long while there’s a new category using the term which actually makes sense – BB for eyes. Bare Minerals are focusing more on their colour collections and liquid cosmetics, so it’s no surprise they’ve launched an innovative line of eyeshadow creams that simultaneously smoothe and perfect the lid. Labeled the ‘next generation of eyeshadow’, the 5-in-1 formula provides a supercharged blend of makeup and skincare.
Not only is the base a cream colour that works as a perfect starting
point before applying eyeshadow or liner, but it works as a primer to
ensure your look lasts all day (or night) long. The 5-in-1 formula is
full of skin-nourishing ingredients that reduce the appearance of dark spots and discolouration over time, as well as diffusing the appearance of lines and wrinkles. Not only that, but the formula includes
SPF15 mineral sunscreen to protect the delicate eye area from harmful
UVA and UVB rays, while antioxidants help to defend against
environmental stressors to fight signs of ageing. It’s makeup but better.
Available in eight shades, the nude colours can be matched to your skintone to provide the perfect base. However, the darker tones can be used to create a flawless base on which to build a stronger look or smokey eye – I’m particularly loving Elegant Taupe worn with a dark grey shadow and a silver liner. Although this isn’t the kind of product you’d want to buy in multiple colours, it’s a great addition if you want to help your eyes look their best. Your lids are often forgotten about, especially within the skincare and anti-ageing category, so it’s great to see a truly innovative makeup product that does more than just temporarily make us look good.
What do you think of these new 5-in-1 eyeshadow creams?
The 5-in-1 BB Advanced Formula cream eyeshadows are available in eight shades, priced £14.50.