New Brand ‘Essence’ Launches In The UK (And It’s Cheap As Chips!)

Makeup is supposed to be fun, affordable and encourage experimentation. It aids our self confidence and enables us to feel good, even when we wake up feeling like we need a three month holiday. Although we can all dream of a Chanel lipstick collection to rival Kiera Knightley, realistically premium purchases are rare and savoured. The UK is great for affordable makeup that doesn’t scrimp on quality, but that portfolio is expanding even further with the launch of ‘Essence’. Hailing from Germany and already one of the world’s most popular beauty brands, Essence offers everything you can imagine and more – all at extremely affordable price points.

With eyeshadow and blusher palettes setting you back only £3.49, lipglosses £2.29, nail varnishes £1.99 and lipbalms from as little as £1.29, Essence really brings back the impulse purchase mentality that used to be so popular when I was a teen… I didn’t want to spend a fortune on a high quality product; I wanted to spend my pocket money on a new nail varnish, eyeshadow or lipgloss that made me feel like I’d just bought a whole new outfit. Although cheap price points often mean horrendous quality, Essence somehow manage to balance both elements and have provided some surprising results. Not only are the eyeshadows pigmented, the lipglosses super shiny and the nail varnishes easy to apply, but they don’t feel or smell cheap at all. The quality is so surprising for the price, I had to double check I was reading it right.

Although a lot of the products and designs are extremely young and definitely aimed at the teenage market, there’s definitely something within the Essence portfolio for everyone. My particualr favourites include the ombre ‘Blush Up’ blushers that provide a three-dimensional colour result that makes wearing bright colours easy, as well as the ‘All About Eyeshadow’ pallettes which offer six wearable and incredibly soft shades that blend perfectly into the eye. One category stands out above and beyond all the rest though, and that’s definitely the incredible nail offering Essence have created. Not only are there over one hundred different shades and textures of polish to choose from, but Essence have great nail art tools and accessories. You grab magnetic polish with the magnet design of your choice, mini emery boards, white tip guides, cuticle creams and newspaper nail art tools… They even offer an at-home gel manicure kit that works with any polish within their range for only £19.99!

I’ll be spending more time in the coming weeks getting to know the products and putting them to the test, looking at how they perform individually and against more expensive counterparts, but in the meantime it’s definitely a brand you’re going to want to get familiar with. Launching into Wilkinson stores nationwide this July, Essence will also be available from two stand-alone mini stores in Westfield London and Manchester’s Arndale shopping centre. The great thing is you can spend a tenner and feel like you’ve blown a fortune, leaving you change for a new pair of shoes and even a cocktail to celebrate.

Will you be checking out this new affordable brand when it launches near you?



  1. marikuska
    June 4, 2014 / 10:37 am

    We have had this brand forever in my country but I can see the range is limited here…not fair at all!

  2. Elizabeth Riddle
    June 4, 2014 / 10:44 am

    This brand looks really good! I definitely want to try some of their products!Little Beauty Blog Elizabeth x

  3. Emyii
    June 4, 2014 / 11:11 am

    Yes definitely =]

  4. The Sequined Nail
    June 4, 2014 / 11:23 am

    I've been waiting for Essence to come to the UK for such a long time – I'm so happy it is! I'm really excited about the nail products they offer! I cannot wait to see your reviews of some of the products too! 🙂

  5. Jess | Just Jesss
    June 4, 2014 / 11:33 am

    The ombre blush looks beautiful! I also really like the sound of the oil control makeup base, I think I'll have to give that a try :)Jess xo

  6. Jenni Stoker
    June 4, 2014 / 11:47 am

    The make-up base and blush-up look really good, will be popping down to Wilko very soon I reckon!

  7. Jeez Louise
    June 4, 2014 / 11:48 am

    If I'm being honest, I'm not very impressed with this, the packaging looks cheap and to be fair, they aren't offering anything different to what's already out there and I most likely wouldn't bother with trying it. MUA and Makeup Revolution is very similar and looks better. If I wanted a £3.50 blusher palette I'd look to Sleek when they're on offer or something from Bourjois when it's on offer.

  8. Stephanie
    June 4, 2014 / 11:58 am

    That's a lot of goodies! My sister will love these products, she goes to Wilkos a LOT!Stephanie xxxx

  9. Karina de-Bourne
    June 4, 2014 / 12:12 pm

    Definitely going to check this out! Especially the gel manicure set!

  10. Ellen Rozalia
    June 4, 2014 / 12:44 pm

    Funnily enough this brand is stocked in Australia, but I've never really looked twice at it.Maybe I will next time I'm out and about…. Great post :)Ellen Rozalia |

  11. Anonymous
    June 4, 2014 / 1:51 pm

    I was invited to go to the event sunday just gone but couldn't make it, wish I could of now! it all looks amazing.Catherine xbeauty is in the eye of the beholder

  12. Just me Leah
    June 4, 2014 / 3:13 pm

    I am quite excited about this (even though I'm far past the target age) as it's another cruelty free company and we need more here so it's all good with me. x

  13. FrancescaRose Allen
    June 4, 2014 / 3:14 pm

    I literally cannot wait to get my hands on some of these products, specially the ombre blush, I feel like I've been waiting forever for essence to come to the UK! 🙂

  14. Emily Hancock
    June 4, 2014 / 3:22 pm

    Cannot wait for this to be available over here!

  15. Emma
    June 4, 2014 / 3:59 pm

    I've been using a few bits from this brand from when I lived in Australia….they usually come out with some cute collections which is where I find most of the best bits. Love their mascaras too…great value for money!www.walking-in-heels.blogspot.comxxx

  16. Lo van Niekerk
    June 5, 2014 / 3:00 am

    Love maybellines vibrant colours with their nail enamels I also love essence.

  17. Blog by Linni
    June 5, 2014 / 5:53 am

    If i can get my hands on this brand in Norway i will try it! 🙂 The packaging is so cute!

  18. Emily Knott
    June 5, 2014 / 11:55 am

    I have heard a little bit about this brand and I’m excited to see it come to the UK. A few purchases will be necessary!

  19. Anonymous
    December 10, 2014 / 9:43 am

    Yay! Essence is finally in the UK. Their stuff is fab. Amazing quality, much better than the more expensive brands. Super innovative ( especially the nail polishes). Cruelty free. Super cute packaging. Great price points. Much better than anything currently in the beauty category.

  20. Simply Savannnah
    October 4, 2015 / 9:25 pm

    It's nearly becoming my favourite brand! The nudes are fab!! I've used expensive make up and find the quality just as good! No creasing, maybe a little powdery but not so much it settles on your cheeks! I'm yet to try their mascaras! Anybody? X

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