If you’re after products that perform but don’t cost the earth, then Seventeen Cosmetics are always my first port of call. Owned and developed by Boots (hence their exclusivity,) their very nature allows for a more effective and affordable option when compared to other high street brands. Boots have their own laboratories (as well as the benefit of not having to sell products on to another party which inflate price points for the customer,) making their own branded items incredibly popular – and for good reason. I’ve always been a fan of Seventeen, turning to them for all my basics as well as on-trend impulse buys, but their mascaras are pretty much second to none. I’m a bit of a mascara snob, loving my YSL, Guerlain and Bare Minerals numbers, but Seventeen is one of the few brands that gets frequently added to my collection. Their Doll’ed Up mascara has been a firm favourite for the last couple of years, but the newly re-formulated and re-launched Falsifeye HD Mascara may just be even better.
Available in stores this July, this little tube of wonder helps to create super length and seperation to give the illusion of false lashes – without the faffing about with glue. You can build up the product thanks to the smooth formula and plastic wand, combing lashes through to prevent clumping or too much thickness. There’s no flaking, no smudging and no drooping throughout the day, just pretty much perfect lashes that look great alone or with a statement slick of eyeliner. I love the fact that you can also get away with adding more mascara throughout the day if you want a little more impact; because it’s not gloopy or clumpy, you can just add a touch more and keep your lashes looking amazing. Considering this is only £6.49 (a third of the price of some of my other favourites,) I’m astonished by how fab it really is. Will you be picking one up this week?
Seventeen Falsifeye HD Mascara is available in Boots from 9th July priced £6.49