Celebrating women has been a fundamental part of the Dove brand ever since its inception. Their campaigns have always focused on helping women find the confidence to celebrate their size, shape, personality and imperfections, their products providing the tools to take it one step further. Dry skin conditions (such as eczema and psoriasis) can have a significant impact on the sufferer’s life, with irritated and flaky skin being extremely uncomfortable and having the power to negatively impact their confidence. With the launch of their new DermaSeries range, Dove aims to provide superior care and quality to target the discomfort and self-consciousness that often goes hand-in-hand with dry skin. Developed in partnership with dermatologists and skin experts, the DermaSeries products are split into two categories to provide a comprehensive portfolio of both cleansing and care.
DermaSeries is the first move into the premium market for Dove, the range providing ultra-mild and non-irritating cleansers as well as intensely rich hydrating creams. Not only do they provide immediate relief, but also long-term skin barrier repair with continued use; soft and smooth skin is finally achievable, even if you’ve previously thought it’s just a pipe-dream. The range consists of six products, including a traditional cleansing bar, body cleanser, cream face cleanser, body cream, rough patch treatment and repairing skin relief cream.
Priced £14.00-£16.00 (with the cleansing bar priced £8.00,) this is a definite departure for a usually budget-priced brand, supported by the fact these are currently exclusively available in Selfridges as part of their Beauty Project. The packs are clean and fresh, with the dispensers and pumps feeling a lot more ‘premium’ than their budget sister brand; the soft-touch bottles bring a little elegance and sophistication that more than justifies their price tag. Although I’m fortunate enough to not suffer from extreme skin conditions, I am prone to dry skin and find a lot of products extremely stripping – these provide a delicate and pleasant experience that prevents irritation in any way.
Although the Face and Body Cleanser really don’t lather at all, they’re great for those that want a gentle cleansing experience that doesn’t irritate the skin; if traditional shower gels and face washes strip the upper layers of your skin and leave it feeling tight, then these could be a great alternative. The Body Cream and Skin Relief Cream are gentle hydrators, providing immediate skin relief without feeling heavy or sticky on the surface, but it’s the Rough Patch Treatment that’s really the hero of the range for me.
The rich balm contains a blend of natural oils to repair and protect dry skin, smoothing and repairing event the thickest of dry spots. It’s almost clear in colour and is surprisingly light for such a strong claim, providing a great alternative to Elizabeth Arden’s Eight Hour Cream. It can be applied all over the body, but it’s great for extremely dry patches of skin (especially elbows and knees) that other products don’t really touch. It’s best when used sparingly, but is a great handbag essential and a balm that can be used for pretty much anything – without the strong colour or scent that Eight Hour Cream is so well known for.
It’s great to see such a departure from a brand I’d well and truly pigeon-holed into mass market budget skincare. If you don’t suffer from dry skin then these may well not provide the ‘clean’ feeling you lust after, but if dry skin leaves you feeling blue then it’s definitely worth checking out some of the hero products. I can only anticipate great things from this brand extension and see Dove becoming a bigger player in the premium skincare market for years to come… Here’s hoping for some great face creams in 2015!
The DermaSeries range is available exclusively within Selfridges as part of its Beauty Project this May. However, it will be rolling out to most Boots stores over the summer. Products start at £8.00.