Meandering through the fragrance department of Boots, it soon hits you that most scents are churned out in their millions with no real love or affection. Many perfumes smell the same and most lack real stories or history; they’re anonymous. A huge proportion consist of overly synthetic notes and super sweet bases, which in turn creates demand for celebrity scents that have very little to do with their spokesperson (other than them being in receipt of a hefty paycheck.) Shay & Blue is different: they take a boutique point of view and channel their personal passion, craftsmanship and skill into every single bottle of fragrance. Established in London only two years ago, they’ve quickly carved themselves a little niche and ensured their integrity as a fragrance house stands tall above all others. Every fragrance is developed with experts that have traditional skills of working with real flowers, fruit and spices, who hand mix precious distilled fragrance oils in their East London atelier. This ensures a fragrance repertoire that oozes passion, sophistication and uniqueness, embodied in the Salt Caramel perfume that is set to launch later this year.
Inspired by London-based choclatier Charbonnel et Walker’s delicious Sea Salted Caramel Truffles, the new scent contains notes of liquid caramel, sea salt, tonka bean, oakmoss, bourbon vanilla and sandalwood. Although it may sound sickly sweet, the salty and earthy base make this extremely wearable. Like the moreish chocolates that inspired it, the fragrance is delightfully uplifting and playful, while remaining classically sophisticated. Even those of us that usually hate sweet scents will love this individual concoction.
If you’re not familiar with Charbonnel et Walker, they’re a London-based manufacturer of handmade chocolates and truffles – as well as being the chocolatier to The Queen herself. Their little balls of deliciousness are extremely exclusive, found in a little boutique five minutes walk from The Ritz. This partnership is a match made in heaven, with Shay & Blue being equally as exclusive and appreciated for its expertise.
With this level of detail you’d expect their fragrances to cost a small fortune, but at £55.00 for a 100ml bottle they’re actually cheaper than a mass bottle you’d pick up in Selfridges. Although the Salt Caramel scent doesn’t launch until September, it’s well worth waiting for. In the meantime, why not have a look at their other scents and discover the brand in their Marylebone based boutique? It’s practically perfect in every way.