Cheryl Cole & L’Oreal Paris Introduce #GoLouderFeria

It’s been a while since I got excited about a beauty advert. Now that Lady Cole is set to return to our television screens and her judges chair on The X Factor, she’s once again hot property. When she announced her part on the panel during a round of press interviews, all I could think about was her new blonde hair. A few weeks on and all is revealed, as Cheryl has dyed her previously dark locks a honey shade of blonde for this fab new Feria commercial. It embodies what dying your hair is all about: having fun, shouting loud, expressing yourself and looking fabulous. Cheryl is very much ‘doing her thing’ in this special TV spot, dancing around and strutting her stuff to one of the most addictive tunes I’ve heard in some time. Take a look, have a peek at the behind the scenes footage and let me know if you’ve got the sudden urge to dye your hair…



  1. Yazzys Corner
    April 14, 2014 / 3:00 pm

    That advert is brilliant! Cheryl's back!Yazmin

  2. Chloe Brass
    April 14, 2014 / 10:09 pm

    You're right this totally makes me want to go blonde!!!! :-)

  3. Sharon Johnson
    April 15, 2014 / 3:35 pm

    I so want to be brave enough to make the change

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