Did you know that up to 80% of the sun’s UV rays can still hit your skin on a cloudy day? Sun protection isn’t just for when we’re sunbathing on a beach; it’s an essential part of every skincare routine and a vital element in the fight against ageing. Until now, it’s been extremely hard to find an SPF that’s wearable off the beach and under makeup – especially as sun lotions can be heavy, greasy and hard to absorb. Piz Buin are constantly pushing the boundaries of sun care, delivering new innovations year after year in order to encourage customers to wear SPF as much as possible. With the launch of their Ultra Light Dry Touch Sun Fluid, they’re bringing effective protection in a super light formula that dries instantly to leave a powdery soft finish. You’ll never view sun cream in the same way again once you use it.
Enriched with Vitamin E, to help prevent against ageing, the formula is non-greasy and non-sticky. Once it’s applied to skin and massaged into the surface, the ultra light lotion almost instantaneously dries to leave a delicate powdery finish that stops clothes or sand sticking to skin. Available in SPF 15 and 30, it removes the need to wait before getting ready in the morning, as well as ensuring wearing SPF all year round is now a realistic option. There’s also a super handy Face Fluid that offers the same benefits and the same light formula, drying instantly on skin without any heaviness – you can apply primer and foundation over the top without it blocking pores or causing the dreaded ‘slip’ feeling. It’s practically invisible.
Although a lot of primers, moisturisers and foundations contain SPF15, this is realistically only providing you with SPF2 to SPF7 – because we simply don’t apply enough to get the full amount of protection. As we know, the rays hitting our skin from the sun can cause it to age and speed up the appearance of wrinkles, making sun protection a serious must if you’re concerned about maintaining your youthful looks! Joan Collins has recently admitted the secret to her youth is that she’s worn SPF every day since she was 20, so this new formula makes it even easier to follow in her footsteps. Piz Buin have completely revolutionised how we’ll now see sun care, offering a pleasant formula and wearable finish that’s suitable 365 days a year. I’m impressed.
The Piz Buin Ultra Light Dry Touch Sun Fluid is available now from Boots priced £17.00; the Face Fluid RRP £12.00.