Illamasqua have been taking the beauty world by storm, launching everything from green lipsticks to jet black foundation, with the aim of making every colour and every look accessible to all. Although I love the concept and love the variety of colour, a huge proportion of their portfolio is simply unwearable if you’re a woman in her 30’s who doesn’t have bright blue hair. I love a shock of colour, but I also love colour that’s wearable… And apparently you do too. Illamasqua have listened to their customer feedback and from the end of February will be adding six new products to their range that are a lot more wearable and ‘mainstream’ – in a good way. The ‘Glamore’ collection is inspired by the glamour of the 1920’s showgirls and features three lipsticks (in a brand new creamy formula,) as well as three fabulous new nail shades.
I’ve always struggled with Illamasqua’s original lipstick formula, it being incredibly tough to apply and drying on the lips. As the focus has always been on a super strong pigment, for a lot of people the matte texture just didn’t work for them. I’ve always wanted to love it, but realistically it needs to be worn with a few layers of lipbalm to ensure it’s wearable and long-lasting. However, with the new Glamore lipstick Illamasqua have married a great colour together with a fabulous formula to provide lovers of lipstick with the ultimate addition to their collection. These three colours are incredibly strong, but the texture is incredibly creamy and glossy – in complete contrast to the original Illamasqua formula (which will still remain!) I love all three of these shades and I know they’ll become my new favourite lipsticks.
There’s also a new glittery collection of nail polishes to tickle your fancy, that perfectly complement the lipstick shades. They’re incredibly pigmented and full of glitter, providing a great result that’s true to colour in only one coat. It dries practically instantaneously and forms an almost ‘protective’ shell on the nail (that Creative Director Alex Box credits with her flaky nail recovery!) These are definitely not sparkly topcoats and need to be worn alone, or as a statement nail; although I’m not a glittery pink fan, I love the shiny red shade and the delicate silvery-pink provides a great hue on an otherwise white or nude manicure.
I’m loving how Illamasqua are adding more wearable shades and commercial collections to their repertoire, without compromising their integrity or brand identity. I’m sure a lot of people will still use their multi-coloured cosmetics in a variety of ways, but it’s amazing that makeup lovers like me can still get a piece of their collection in a more wearable hue. All six of these new products could be worn by my best mate, blogger friend or mum… Which is what I love in a brand. Illamasqua, you continue to be a brand to be reckoned with.
The ‘Glamore‘ collection will be available from 27th February. The nail varnishes RRP £15.00 and the lipsticks RRP £16.50.