NEW: L’Oreal Paris Miss Manga Mascara

I don’t know much about Japanese Manga comics, but I know they’re increasingly becoming part of culture in the West as much as they are in Asia. You only have to look to Comic Con or The Big Bang Theory to see how the cute comic characters are becoming mainstream, with even Claire’s and Topshop starting to launch accessories inspired by the genre. First to adopt the theme within the cosmetics world, L’Oreal Paris have cleverly developed a mascara that claims to provide the wide-eye look and super long lashes favoured by the cute girl characters of Manga. The Miss Manga Mega Volume Mascara features a 360° flexible cone shaped brush to amplify upper lashes and reveal lower lashes, the first fully flexible wand I’ve personally seen. The formula is made up of enlarging collagen spheres that help to plump the lashes, as well as a trilogy of polymers for absolute hold and staying power.

I absolutely love this concept as I like my lashes to be lifted, voluminous and create impact. The Miss Manga mascara features a relatively sparse wand, ensuring the bristles pick up a lot of formula that can be used to plump lashes and work them into a powerful hold. Although some mascara wands instantly provide a great result after only a few brushes, this is definitely one you need to work and spend time brushing through your lashes; the more times you apply the mascara (ensuring to only dip once to avoid overloading lashes,) the better the result becomes.

The formula does have a tendency to clump, so the trick is to clean the wand as much as possible of excess and avoid re-dipping into the tube. When lashes are brushed through numerous times, the result is pretty good – long lashes that are lifted and create a certain level of impact. Because of the Manga style, lashes do have a tendency to stick together, so if you like a lot of separation then this may not be for you. However, if you brush lashes through with a clean wand or styling brush it’s easy to seperate them and create even more volume.

Staying true to its roots, the Miss Manga mascara is also available in a powerful turquoise and subtle violet colour if you fancy shaking things up. Although I wouldn’t dare to wear these every day, they do make a great statement look for parties or when you don’t fancy overdoing the eyeshadow… (The key is to let your coloured lashes do the talking and keep the rest of your makeup minimal!) You can see the results of each colour on the L’Oreal website here, which clearly shows the colour and lash effect. A great innovation and fab for creating a powerful lash line.

The Miss Manga mascara is available now from Boots priced £8.99.



  1. daisy walters
    January 23, 2014 / 1:53 pm

    I'm excited to try these, going to get one tomorrow when I get paid!! xxx | daisydaisyxxo

  2. Aerin Downs
    January 23, 2014 / 2:32 pm

    I have this 🙂 I like it but it does clump! xx

    • Hayley Carr
      January 24, 2014 / 10:35 am

      I can only assume it's the way it's supposed to look – the Manga girls only have about three lashes!

  3. Stephanie
    January 23, 2014 / 2:44 pm

    Ooh thanks for the heads up on the origin of the Miss Manga name, I had no idea!Stephanie @ bloglovin:

    • Hayley Carr
      January 24, 2014 / 10:35 am

      It's actually quite a fascinating genre!

  4. Charlotte MacDonald-Gaunt
    January 23, 2014 / 3:49 pm

    I picked this up a few weeks ago and I'm so disappointed to see that it tends to clump – I really dislike that in a mascara. I'll still go ahead and try it and fingers crossed it's not too bad :o) XxMakeup by Candlelight

    • Hayley Carr
      January 24, 2014 / 10:35 am

      If you brush it through with a clean wand then it's ok – it doesn't give you spider lashes!

  5. Belle B
    January 23, 2014 / 10:59 pm

    I do like this I just wish it was slightly less clumpy, plus I don't see the need for the bendy wand. Saying that, I still really like this mascara!Belle xMascara & Maltesers

    • Hayley Carr
      January 24, 2014 / 10:36 am

      The bendy wand is supposed to aid application and enable you to lift lashes. It does a little, but to be honest it's a bit of a gimmick!

  6. Hazel M
    March 5, 2014 / 6:42 pm

    I really want to try this but I've never had any luck with L'Oreal mascaras before. I love big volumised lashes though so it does sound tempting…

  7. Maike
    March 21, 2014 / 8:23 pm

    Hi, I have a question for you. I want to try this mascara, but it's expensive so I have to be sure first. I like long lashes, and it may clumb a little, but I don't want my lashes to stick all together. I often use the maybelline one by one mascara, but I were a lot of mascara, because I like to have my eyes standed out. So is this something for me to try?

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