The beauty world is currently in a frenzy thanks to L’Oreal Paris’ latest hair innovation. After years of research, L’Oreal have launched ‘Fibrology‘ – a range that includes a shampoo, conditioner, masque, booster and treatment serum that contain ingredients that actually penetrate the hair to make it thicker. I saw this in a Stylist article and promptly bookmarked the launch date in my diary, excited to see if the products really could do what they claim. However, due to massive consumer demand the range is already available in most Boots stores and is being snapped up left, right and centre. Considering I’m lucky enough for most launches to end up on my doormat, for me to rush out and buy an entire range is quite something… But that’s exactly what I did. The Fibrology range contains an ingredient called Filloxane, which penetrates deep into the hair fibre to create thickness by expanding. It remains there even after washing, for a long-lasting effect that continues to increase as you use the products daily.
It’s, I’m sure, a lot more technical than that, but all you need to know is this stuff really works. The shampoo and conditioner come in giant bottles that provide enough product to last at least a couple of months, the shampoo lathering effectively to remove build-up and leave hair squeaky clean. The conditioner is silky and smooth, applying well to hair and leaving it feeling strong and nourished after a few minutes. Even after washing off the conditioner for the first time, before drying or styling, I could instantly feel that my hair was a little thicker. After drying and styling my hair I could visbly tell the difference: my head of hair looked much thicker and full of volume, providing me with around 30% more fullness in only one use.
The range also contains a serum and a thickness booster (which can be added to the conditioner or mask,) which further help the Filloxane to work. This serum may be my discovery of the year (and it’s only January,) as the transparent formula mixes in your hand and applies to instantly boost individual hairs. It leaves hair feeling full and looks much more voluminous, with no sticky feeling or heaviness on the hair. Unlike most other volume shampoos, conditioners and styling products that target the root and help to lift the hair away from the scalp, L’Oreal’s Fibrology really targets individual hairs for a more natural and long-lasting result. I couldn’t be more chuffed.
What’s unique about this range of products, is that they claim to continue working even when you stop using them. I’m not sure how long the Filloxane molecules would stay inside the hair shaft before being washed away, but it’s great to know you can still maintain a thick head of hair even when you want to use a targeted conditioner or other styling products. This range is a complete innovation in the beauty world, really helping to answer a question and fulfill a need that’s been void for so long. If you’d expect this to cost you a small fortune, then you’d be wrong – the shampoo and conditioner will only set you back £3.99 each, while the serum and mask are £5.99. Well done L’Oreal… This could be the best discovery I’ve ever made.
The L’Oreal Elvive Fibrology range is available now from Boots, priced from £3.99 to £5.99