Elizabeth Arden and their red doors have a huge history within the beauty industry, but one that is fairly low-key in comparison to many other brands you may stumble across in a department store beauty hall. This January sees the launch of their new foundation, Flawless Finish Perfectly Nude, which is available in 20 shades to meet the needs of the modern woman. They claim this spectrum of colour is expansive enough to meet the requirements of multiple ethnicities – quite the change from their previous makeup products that were clearly targeted at the singular Elizabeth Arden customer of old. Leveraging their 100 years of skincare and color cosmetics expertise, the new lightweight and complexion illuminating foundation glides on seamlessly for a beautifully radiant, ‘second skin’ look and feel.
According to research, 40% of women dislike wearing foundation due to
the feel of it on their skin and shade selection issues. We all know
how disconcerting it is to buy a foundation that looks great in store,
but find it’s completely the wrong colour when we gets home. Similarly, a
foundation may seem to provide great coverage while at the counter, but
actually may be far too heavy for use every day when we look at
ourselves in the bathroom mirror. The new Flawless Finish Perfectly Nude
foundation aims to counteract both those issues, thanks to their
at-counter foundation matching service (which takes a photo of your skin
surface and matches you to two different shades, ruling out any
influence of light or human interpretation.) The skin-matching service
eliminates any ‘bad matches’ and leaves you with two different tones to
test, ensuring you get your perfect shade. With Flawless Finish
Perfectly Nude, the coverage can be built up from a light and breezy
‘daytime’ look, to a more covered and radiant ‘evening’ appropriate
finish; it’s incredibly versatile.
Perfectly Nude Foundation is a comfortable, lightweight, breathable
foundation infused with
soft-focus mineral crystals and complexion-perfecting ingredients, that
work to smooth and even the look of skin’s surface. The foundation
effectively provides a reflective surface to conceal imperfections and
catch the light in the most flattering way. Also providing skincare
benefits, it imparts a flexible veil that
moisturizes skin for 24 hours, whilst reducing the appearance of pores.
This really is makeup that does more. It’s a pleasure to apply to skin
and provides just the right level of coverage, without preventing skin
from being able to breathe. It helps you to look flawless and radiant,
even after a heavy night or little sleep – even my boyfriend instantly
noticed a difference in my skin! It’s also non-drying and stays in place
all day without issue or caking, ensuring it’s a go-to product this
Although this is a little more expensive than
some of your more basic high street buys, with foundation it’s really
worth paying a little more to get a product that works with your skin.
There’s nothing worse than looking like you’ve been to the set of TOWIE,
or even been splashed with water and left with a botchy complexion. The
Flawless Finish Perfectly Nude is a great additional to the Elizabeth
Arden portfolio, and one which has re-introduced me to a brand I’d
almost forgotten about.
Elizabeth Arden ‘Flawless Finish Perfectly Nude‘ Foundation is available exclusively in Debenhams now, priced £28.00. Available at Elizabeth Arden counters nationwide from the 19th February.