My Top 10 Beauty Rules

Sometimes it’s hard to see the wood for the trees when it comes to beauty advice. Some rules are meant to broken (when was the last time you took an ice bath for flawless skin?), while others are as essential as eating and breathing. Here are the top beauty rules I live by every day…

1. Protect
We put our hair through a lot – blow drying, straightening, curling, sunshine and pollution all have a negative impact on the health of your hair by weakening or completely destroying its natural proteins. Give your hair the armour it needs to fight the daily battles you put it through by using a decent heat protection spray, mousse, cream or serum before styling.

2. Exfoliate
If you want smooth, clear and younger looking skin, exfoliating regularly is as important as cleansing and moisturising. I’m not suggesting you scrub your face within an inch of it’s life every day – just using a scrub all over (including a gentler one for your face) once a week will buff away the dead skin and stop it from clogging your pores. Unclogged pores = happy skin. Simple.

3. Match
It’s easy to forget that your skin changes colour throughout the year. Yes, it sounds obvious but I often have to remind myself to change foundations with the changing seasons. As we start to leave the summer behind (sob!) make sure your foundation is the first thing you update when you invest in your new autumn make-up bag.

4. Condition
Give your hair a conditioning mask once a week to add shine and strength to your locks. Whether you buy one or make it yourself, keep it on for a good 10 minutes once a week to add the lustre back into your barnet. It will also help maintain your hair health in-between treatments, so your styling tools work even better.

5. Cleanse
Alhough the jury is out on how often to cleanse, your skin suffers through most of the same treacherous conditions as your hair; giving it a quick wash every day helps to remove the dirt and grime of daily life. Use a gel cleanser if you suffer with greasy skin, and a cream cleanser if you’re on the more delicate side of things.

6. SPF
Protection is part of our regular routine when the sun is shining, as we lather on sun tan lotion to keep us from turning lobster red. Often, we forget that UV rays are just as damaging and dangerous when you’re not basking in the sun’s glorious rays. Buy a daily moisturiser with at least SPF 15 to keep your skin protected every day of the year, whilst helping to protect against the ageing UV rays.

7. Hydrate
Drinking plenty of water isn’t just good for your lifestyle, it’s essential for helping to keep your skin clear. Your skin contains plenty of water and acts as a barrier against fluid loss, so dehydration can make your skin look dry and wrinkled. Not only that, but water flushes toxins out of your body and is said to leave you with a healthy glow.

8. Don’t skip
Running late, changes in schedule or just pure laziness can mean you skip moisturising, but this is a cardinal sin. Every time you wash your face, you strip the skin of its natural oils so it’s important to replace them. Moisturiser also creates a protective barrier and is key for hiding the tell-tale signs of age.

9. Update
Hair and beauty products both have a shelf life, so it’s important to replace them. Not only does time lead to change in texture and consistency, it can also provide the time for bacteria to multiply. With that in mind, treat yourself to a new mascara every three months and toss out any other hair and beauty products if you’ve had them over a year.

10. Sleeping Beauty
I am a firm believer in Ariana Huffington’s Third Metric – sleep. We’re all guilty of staying up too late, getting up to early and working ourselves too hard. Your whole body goes into repair mode when you sleep, allowing your skin to renew itself by repairing and rebalancing. Being well rested helps control bags and puffiness under the eyes caused by dilated blood vessels.

Those are the top ten beauty rules I live by every day of the year. What are yours?

Written by Alice-May Purkiss



  1. Anonymous
    September 4, 2013 / 9:42 am

    So true, I love every single one of these, particularly match and protect. My top beauty rule is really important I think, and that's to absolutely never apply eye cream above the orbital bone unless the product states you can. If it's applied above the bone it can clog up the delicate skin because it's so thin and cause it to become puffy and congested with build up. When I stopped applying creams so close to my eye and just along the orbital bone not only did puffiness reduce over a few weeks time but my eye creams worked properly too, because the cream still sinks up and across to where it's needed. I'll never fall short on that one now.

  2. Olivia S
    September 4, 2013 / 11:20 am

    I absolutely love your blog! Great post! I live by so many of these rules too xxOlivia –

  3. BlushCrush
    September 4, 2013 / 11:40 am

    I agree with so many of these points too, especially the sleep part ; I also ensure that my pillowcases are always clean, as there's no point cleansing skin before bed, then laying it on a pillow that had make-up debris from the night you went clubbing and passed out with it on – which interestingly I never do, but I do like to keep my pillowcases clean, especially as hair touches it and I certainly don't wash my hair as often as I do my face! xx

  4. Ivy Vijay
    September 4, 2013 / 12:42 pm

    great post..wonder how I go about doing all this and still complaining about bad skin or a bad hair days :)

  5. Missmacbeauty
    September 4, 2013 / 5:29 pm

    Thanks for the tips!xx-

  6. A Palette of Pastels
    September 6, 2013 / 8:33 am

    This is so interesting! Hydrate, cleanse, exfoliate are definitely on my list!Thanks for sharing your tips.

  7. Queen Chioma
    September 28, 2013 / 3:10 pm

    Awesome post, especially the sleeping beauty tip as I indeed work too hard and don't get to socialise enough anymore as I am always working and so this means sleeping late etc. I also like the foundation tip because its so true, we forget that we get paler in autumn thus we'll not be as tanned as we are in summer. Keep up the good work xx

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