London Fashion Week: Backstage at Ashish with L’Oreal Hair Chalk

The madness has ended for another season, yet there’s one thing that remains in my mind from London Fashion Week: L’Oreal Paris Professionnel’s innovative Hair Chalk. The trend for dip-dyes and bold hair colours isn’t going anywhere, but if you’re not brave enough to take the plunge permanently then Hair Chalk could be for you. Seen backstage at Ashish, where the product was used in various colours to create bold and extravagant hair effects, colourful hair has become a must-have hair accessory. With five patents, this brand new temporary hair colourant harnesses the desire to look different on a daily basis by offering an affordable, quick and temporary hair colour result that lasts for up to two shampoos. Available in eight different colours, including a vibrant green and insatiable tuquoise, Hair Chalk makes changing your look every weekend simple as pie.

The L’Oreal stylists at Ashish chose to prep hair extensions using
Mythic Oil Milk to nourish the wefts, then tapping them into sections of
varying width to create the template for colour block stripes: “Hair
Chalks were applied using a sponge, with Coffee Break used at the root
to help the wefts blend with the hair and brighter shades (including
Coral Sunset and Blue Ocean Cruise) towards the ends. Dramatic colour
contrasts were highlighted by sporadic use of Black Tie.” The result was
a striking and memorable result that had my Twitter followers going
weak at the knees. Although this product doesn’t launch for a few
months, it’s already causing quite a stir (and inevitably a waiting
list,) so I can’t wait to try it for myself. Stay tuned for more details in the coming weeks about how you can get your hands on this much anticipated innovation!

Hair Chalk is launching this November nationwide – prices start at £15.00.



  1. Ivy Vijay
    September 24, 2013 / 12:41 pm

    Looks very very cool.. Not sure if it will look the same on brunettes..but I really like this cool quite funky kind of hair art!

  2. Kelly G
    September 24, 2013 / 12:47 pm

    One of my favourite looks from LFW. The hair chalks look amazing, and love the fact they are more 'precision' in application than others. x

  3. Bunny. I ♡
    September 24, 2013 / 2:07 pm

    The hair chalks look amazing they are so vibrant! xx ~ VISUALCANDY INC ♥

  4. LuluG
    September 24, 2013 / 3:31 pm

    Brill idea! Not sure if I'm brave enough, but for a party I might give it a go!Louisa @ My Family & Abruzzo

  5. Betty Leopard
    September 25, 2013 / 7:29 pm

    Oh me oh my! I will absolutely have to get my hands on some of these when they're out!!!

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