With London Fashion Week around the corner, there’s only one brand everyone is anxious to see work the runway – Burberry. However, before we get to talk about the fabulous fashion and theatrics that see every season greeted with a gasp, it’s time to talk about the fragrance all the guys will be inevitably wearing. I’m a huge fan of the Burberry fragrances for women, the ‘Body’ scent now being a core part of my collection, so was extremely excited to see an addition for men in the form of Burberry Brit Rhythm. Packaged in a super slick and stylish bottle, with nods to the Burberry print of times gone by, the scent is sexy without being too heavy: “The fragrance opens with the intense freshness of basil verveina heated
by cardamom and juniper berries. In the heart a deeply sexy leather,
patchouli and styrax accord builds tension, before a heady mix of
cedarwood, incense and tonka bean seduce in the dry down.” Mmmmmm.
The fragrance is heavily inspired by music and the dirty rock
clubs of London Town, making this scent cool without being
inaccessible. Christopher Bailey, Burberry Chief Creative Officer,
explains: “Music is at the heart of all Burberry activity and is used
across all our platforms, from events to runway shows, digital
experiences and advertising campaigns. Burberry collaborates with
established and emerging musicians through many different platforms and
Burberry Acoustic, created a few years ago, is a celebration of new
emerging British music talent. Music plays an important role in both
the inspiration of the fragrance as well as in the campaign for the
launch.” Suki Waterhouse stars in the campaign alongside ‘These New Puritans’ front man, George Barnett, making this a thoroughly British and unique launch in a market awash with cringe-worthy campaigns and horrendous scents. If you’re looking to buy the man in your life a new fragrance, or simply want to stock up for Christmas early, then this is a scent that will suit every man while making you smile. I like it a lot.