LBQ Brand Focus #11: Diptyque

The story of Diptyque began at 34 boulevard Saint-Germain in Paris, the address that still adorns the label of the products today. Three friends who were driven by creative passion (a painter, interior designer and theater director,) established the brand after collaborating on various design products for iconic stores such as Liberty London. Opening their first shop in Paris, they unusually brought the English fragrances that were relatively unknown in the 1960’s to a French market, composing and launching their very own first eau de toilette in 1968. Inspired by a 16th-century potpourri recipe and the scent of pomanders, further scents quickly followed and Diptyque became known as a fragrance house that developed a sophisticated collection of unique signature scents.

Over 40 years later, Diptyque are still launching beautiful scents and innovative concepts that take home fragrance to a new level. Their candle designs have become iconic, instantly becoming the focus of any room and helping to diffuse delicate perfumes into the surrounding area. With the launch of their two latest scents this September (Genevrier and Noisetier – Juniper and Hazlenut Tree) they continue this journey, bringing simple yet unusual products to market. Unlike some other candle brands, who can make a room feel sickly sweet with an overpowering fragrance, Diptyque focus on delicate and subtle plants that make a statement without being too much. These certainly aren’t cheap, with a candle setting you back £40.00, but if you’re after a statement for your home (or even an unusual and extravagant wedding gift) then having a sniff at Diptyque’s offering will leave you inspired.

Diptyque candles and fragrances are available in their flagship London stores, as well as Space NK, John Lewis and Selfridges. Check out their website here:


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