Since having hair extensions put in (and now taken out, sob) I’ve become a little bit more obsessed with hair than usual. Never have I believed more that a full head of bouncing, luscious hair can make you feel like a princess – no matter how awful your skin feels, how off-trend your outfit is and how much your makeup has run since you applied it at 7am. Having fabulous hair just makes everything seem so much better. SHOW Beauty have attempted to bottle that feeling (literally,) with the launch of their opulent and extravagant hair care range, exclusively available in Selfridges and Harrods. Focusing uniquely on stying and finishing products, rather than the traditional wet products most brands launch with (shampoos, conditioners and treatmnets,) SHOW Beauty is all about making you feel elegant, sophisticated and luxurious. Each bottle is adorned by crystal detailing, gold casing and a whole lot of bling – you certainly wouldn’t keep these hidden away in your bathroom, but display them proudly on your dressing table for all to see.
The range includes a Finishing Spray (£30.00) Divine Thickening Mist (£35.00) and an extravagant Pure Treatment Oil (£50.00) among others, focusing on creating volume and movement in the hair. There’s even a Decadent Hair Fragrance
(£55.00) to ensure your locks smell as good as they look. You would
never know these were hair products, the packaging making them look like
extravagant fragrances that wouldn’t look out of place on Betty
Draper’s dressing table. SHOW Beauty isn’t just about the packaging
though, as the products inside have been developed over six years by
scientists and industry experts to ensure they’re as effective as they
are beautiful. The Pure Treatment Oil is exceptionally light, enabling
hair to shine and bounce without added weight, while the Divine
Thickening Mist really helps to lift the root and create the illusion of
added volume. My favourite though is the Finishing Spray, which
provides the most delicate of holds without any of the crunch you often
get with spray – you can just brush it out and start again when you want
to change your style. Although these are a total extravagance and indulgence, they are something totally unique and would make an amazing gift for a loved one (or treat for yourself.) SHOW Beauty have definitely captured the elegance of a bygone era and I’ve totally jumped in feet first.
Available exclusively in Harrods and Selfridges. Prices start at £30.00.