One Direction launch their first fragrance: Introducing ‘Our Moment’

Undoubtedly the biggest band on the planet right now, five lads that found fame on The X Factor now have the world in the palm of their hand. Liam, Harry, Niall, Louis and Zayn are expanding their business empire this summer with the launch of their debut female fragrance: Our Moment. The boys were heavily involved in the development process, ensuring the final scent was both a celebration and a tribute to their dedicated fans. A year in the making, the final scent is fresh and uplifting without being too sickly sweet; it contains ‘splashes of fresh fruit and seasonal flowers, infused with undertones of warm musk,’ making it a suprisingly mature and wearable scent. Harry Styles said “It’s been a long and exciting process so we’re proud to have made a One Direction fragrance,” followed by a cheeky reference to the scent of Liam’s socks. All five lads seemed to be genuinely excited by the prospect of their own scent, offering the fact that they like their ladies to smell “fresh, sweet and subtle” – Our Moment really does deliver on that front. The bottle is also surprisingly intricate, the light pink liquid being encased in a complex glass shape and adorned with a silver crown. Although the accompanying box keeps it relevant for hardcore fans (a pink box with the band’s faces all over it – subtle!) it’s not overly crass, as I was anticipating.

Unfortunately the fragrance won’t be available until 25th August, where
it goes on sale exclusively in Harrods for two weeks before hitting
stores nationwide on 9th September. However, I have a sneaky sample to
give away to one lucky fan so you can have a sniff before anyone else.
If you want to get your hands on it, plus a One Direction ‘Our Moment’
exclusive celebratory notepad, just leave me a comment below with your
email and/or Twitter handle so I can get in touch. It’s screaming ‘Take
Me Home!’

T&Cs: Competition open to UK
residents only. Closes 11.59pm 25th June 2013. Only one entry per person.
Winner chosen at random and notified within 48hrs. Winner must respond
and claim their prize within 48hrs or an alternative winner will be
chosen. LBQ is not responsible for the delivery of the prize or if it’s lost via Royal Mail. Prize includes exclusive press sample size and accompanying press gift notepad. 



  1. Ellie Grace Steadman
    June 6, 2013 / 9:15 pm

    You have no idea how excited I am about this! :)Ellie x

  2. Anonymous
    June 6, 2013 / 9:24 pm

    I read about the ingredients of the perfume on some article online and the design of the bottle seems alright too but the outer packaging and the name make me laugh and I like One Direction haha! Anyway thanks for the sneak peak! @helloiammariam 😛

  3. Lauren Michaelides
    June 6, 2013 / 9:47 pm

    Ahh! Uber jealous but I bet you had a blast tonight! Thank you 🙂 Lauren

  4. Cr1sT1nA
    June 6, 2013 / 10:07 pm

    Ups,sorry,I entered before reading everytihng.cAN You please delete my comment because I'm not from Uk.Sorry for troubling you.

  5. Kayleigh Durrant
    June 6, 2013 / 10:09 pm

    i am obsessed with sweet smelling perfumes, love to have this one to add to my collection! plus look at the bottle! (embarrassing yes, but i'm too lazy to get a new one) xo

  6. Nana
    June 6, 2013 / 10:57 pm

    Yes please! I love perfume and I know a 12 year old who is seriously obsessed with Harry so you will make two of us very very happy!Please email nanaafrakoma@icloud.comThanks

  7. SickNTired
    June 7, 2013 / 5:20 am

    Hello! I'm actually the London Beauty Princess! – nice to meet you! 😉 .. @maxine_webb

  8. glenka
    June 7, 2013 / 9:15 am

    not the nicest looking bottle of perfume, but always worth trying something new.

  9. Adorngirl
    June 7, 2013 / 9:23 am

    If I didn't see the title I never would have thought this pretty girly bottle was the product of five young boys, just goes to show those 1d boys know what girls want.@adorngirl

  10. amelia
    June 7, 2013 / 2:30 pm

    hi! this is so cool, and i'm gonna be straight with you i'm a 1D fan and my bloggers sister told me about this :)my email is and my twitter is @perksofamelia :)hope you had a good day at the launch as well!

  11. Anonymous
    June 7, 2013 / 3:15 pm

    Pleasee I would really love to win the perfume It looks so amazing!! My email is and my Twitter is @_KatieHowell_ Thankyouu:):):)

  12. Leannee(:
    June 8, 2013 / 7:51 am

    I would actually love you forever if i won <3 .@LeanneeBates – Twitter – Email x

  13. Amelia
    June 9, 2013 / 9:37 am

    I like perfumes and this packaging is gorgeous. It's beautifully designed and marketed 🙂 I love your blog. Thanks!

  14. rosie lee
    June 9, 2013 / 10:49 am

    I love sweet smelling perfumes 🙂 @rosieiscoolx I hope I win,good luck to the the other people trying to win 🙂

  15. Anonymous
    June 9, 2013 / 10:55 pm

    This would be a dream!

  16. Gemma Hudson
    June 10, 2013 / 12:54 pm

    I would do anything for this! Thanks for holding such a fab comp.My email is twitter name is @gemmagwynneThanks again for holding the comp and good luck to everyone who's entered x

  17. paula lane
    June 10, 2013 / 3:35 pm

    THANKYOU FOR BLOG @paulalaneX

  18. Katlyn Trotter
    June 10, 2013 / 3:41 pm

    Wow this looks lush, the bottle is actually really nice, great design. Another great competition as usual! Twitter- @KatlynTrotter

  19. Angie O'Reilly
    June 10, 2013 / 5:30 pm

    Twitter: @ngorllyAngie x

  20. Anonymous
    June 10, 2013 / 9:28 pm

    I'm a directioner and i would live to have a chance to smell the perfume! You dont know how exited i am been waiting for ages! Conact me on twitter: @NazihahLuvs1D email: thank you!!!:D

  21. ashleenaaaa
    June 10, 2013 / 11:42 pm

    wow great giveaway!

  22. Anonymous
    June 11, 2013 / 4:46 pm

    Hey! me and my friend Hollie are both directioners and we are both waiting for this perfume! we are literally dying for it please give us a chance to smell it!!! 😀 would mean the world to us!!! contact me on: twtter: @NazihahLuvs1Demail: <3<3 thank youuuu

  23. Emma Blight
    June 15, 2013 / 10:45 pm

    Great giveaway!!my email is and my twitter is @dollfaceemmyxoxo

  24. amy moore
    June 20, 2013 / 5:30 pm

    Love the bottle and love your review, excited tweets and blog. You're blog is refreshing to read as I find certain bloggers 'follow' rather than lead. Xt: amyjmoore13 e:

  25. Sara T
    June 20, 2013 / 5:34 pm

    This made me squeal slightly, if you had've asked me when I was 14 who my favourite boy band was, I'd have said Metallica! Completely recessing in age, but I needed at least one fan-girl moment in my life :PMy email is and twitter is @xprettyinpinkxx

  26. Charlotte Fitzpatrick
    June 23, 2013 / 3:07 pm

    So excited to smell the new One Direction perfume! I hope that it's as nice as it is said to be! *fangirls* my email is and my twitter is @charfitz96

Leave a Reply


Looking for Something?