Undoubtedly the biggest band on the planet right now, five lads that found fame on The X Factor now have the world in the palm of their hand. Liam, Harry, Niall, Louis and Zayn are expanding their business empire this summer with the launch of their debut female fragrance: Our Moment. The boys were heavily involved in the development process, ensuring the final scent was both a celebration and a tribute to their dedicated fans. A year in the making, the final scent is fresh and uplifting without being too sickly sweet; it contains ‘splashes of fresh fruit and seasonal flowers, infused with undertones of warm musk,’ making it a suprisingly mature and wearable scent. Harry Styles said “It’s been a long and exciting process so we’re proud to have made a One Direction fragrance,” followed by a cheeky reference to the scent of Liam’s socks. All five lads seemed to be genuinely excited by the prospect of their own scent, offering the fact that they like their ladies to smell “fresh, sweet and subtle” – Our Moment really does deliver on that front. The bottle is also surprisingly intricate, the light pink liquid being encased in a complex glass shape and adorned with a silver crown. Although the accompanying box keeps it relevant for hardcore fans (a pink box with the band’s faces all over it – subtle!) it’s not overly crass, as I was anticipating.
Unfortunately the fragrance won’t be available until 25th August, where
it goes on sale exclusively in Harrods for two weeks before hitting
stores nationwide on 9th September. However, I have a sneaky sample to
give away to one lucky fan so you can have a sniff before anyone else.
If you want to get your hands on it, plus a One Direction ‘Our Moment’
exclusive celebratory notepad, just leave me a comment below with your
email and/or Twitter handle so I can get in touch. It’s screaming ‘Take
T&Cs: Competition open to UK
residents only. Closes 11.59pm 25th June 2013. Only one entry per person.
Winner chosen at random and notified within 48hrs. Winner must respond
and claim their prize within 48hrs or an alternative winner will be
chosen. LBQ is not responsible for the delivery of the prize or if it’s lost via Royal Mail. Prize includes exclusive press sample size and accompanying press gift notepad.