Finding a mascara that delivers all you could ever ask for is like finding the Holy Grail. You may get full lashes with one formula, long lashes with another, curly lashes with a special brush and separation with a new wand – but rolling it all together to find the mascara of your dreams can sometimes feel like a dream itself. YSL are launching a new addition to their mascara portfolio this May, simply called ‘Babydoll’ and fronted by girl of the moment Cara Delivigne. (See the campaign shots in my previous post here.) The new mascara has a rubber brush designed to reach every single lash along your lash line, including the teeny weeny ones that are often invisible to you at first glance. This aims to give you the ultimate fanned out babydoll look that’s become so linked with the 1960s, enabling you to manipulate your lashes and create a strinking result. The brush also has duo-length bristles that adapt to all lash types, separating, coating, and multiplying lashes for defined volume, making it one of the best mascaras I’ve ever tried. Not only does the new Babydoll mascara include an awesome brush, it also contains a patented formula that promises to provide defined volume, lash-by-lash separation and up-to-24-hour wear – that’s one multi-talented mascara! It’s not often that I nearly finish a product before getting a chance to write about it, but in this case I’ve been using it daily since the lovely people at YSL handed me a tube. It works for day, it works for night, it works for a quick coating, it works for full-on smokey lashes; I don’t need another mascara in my makeup bag as this enables me to create whatever look I want. The formula glides on really easily, coating lashes and separating simultaneously to create length, definition and volume all at once – there’s no clumping, I can apply it on a moving train and it doesn’t flake or budge all day. Mascara sales are mostly dependant upon new launches, telly adverts and sneaky claims, so it’s extremely refreshing to see something that simply does the job and will inevitably stand the test of time. I’m counting down the days until the end of May simply so I can get my hands on another bottle.
Launching onto YSL counters nationwide on 22nd May, priced £24.00