With great power comes great responsibility. Hair straightening irons, tongs, curlers and crimpers can be the ultimate tools to help make our hair look beautiful, but they can equally damage our locks almost beyond repair. The automatic reaction when handed a styling iron is to turn the dial up as far as it will go – steaming hot irons mean better styling and longer lasting results right? Wrong. Cloud Nine are launching a new campaign called ‘Know Your Hair, Love Your Hair’ which focuses on educating hair enthusiasts about which settings they should be using to ensure hair looks and feels healthy, whilst minimising damaged caused by electrical tools. Cloud Nine products have unique technology that allow the styling tool to maintain a temperature without losing heat, meaning lower temperatures are just as effective. You can use the Cloud Nine online ‘decision tree’, answering a few simple questions about your hair texture/length/style, to get your personalised heat prescription for creating luscious looks without the damage. Not only will the outcome provide you with the best way to style your barnet, but it will also provide sectioning tips and even a how-to guide to re-create a celebrity’s look that’s perfect for your hair type. The outcome of my ‘decision tree’ was Cheryl Cole’s long, bouncy, curly look – no surprise seeing as I currently have long, flowing extensions! Her sexy and sassy look is really easy to create using the classic Cloud Nine Wand; all you need to do is section your hair into rough 1inch amounts, wrapping hair around the wand (away from the face) and holding for 30-60 seconds. Once the curls are formed, scrunch the hair in your hand to set, brush through and finish with a dusting of hairspray… Voila! You can create this look on any hair length; it’s a really easy and quick way to inject a bit of glamour into your look. Below is a quick video how-to guide, as well as a sneaky look at the finished Cheryl Cole look on yours truly. I love this campaign and urge everyone who uses straighteners or styling tools regularly (so that’s 99% of us) to turn down the dial whenever you can. Know Your Hair, Love Your Hair!
This is a sponsored post on behalf of Cloud Nine.