The countdown to launch is on to the Apocalips. Nope, it’s not the end of the world (that was in December don’t you know,) but the launch of a pretty fabulous and affordable lip laquer that is set to make a lot of ladies happy. I’ve written a full review and introduction to the range of Apocalips already, but here’s a first look behind the scenes of the campaign with Kate Moss. She’s looking futuristic and fabulous – I can’t wait to see the finished result. Will you be rushing out to grab one of these when they launch in a couple of weeks?