When I was a teenager I used to regularly take a trip to Superdrug and spend my pocket money on a new Rimmel lipgloss. The brand for me then was the epitome of cool, celebrating colour and making affordable fashion statements that could be worn on your lips. Although Rimmel London has definitely moved on since then, their focus on colour has remained. Launching in January 2013 is their new lip laquer ‘Apocalips’ – a combination of lipstick and gloss that provides high shine, high pigment and high impact. It’s available in eight shades that cover the more subtle pinks, browns and peaches, right through to the ‘wow’ reds and deep pinks. The comfortable foam applicator holds a lot of product, so you can apply in one stroke without a scratchy feeling on the lips. I really love this product as it gives you a striking colour without the need to perfect your application technique (like a lipstick requires,) while not being as sticky as a gloss. This definitely reminds me of the Bare Minerals ‘Pretty Amazing’ lip laquer, but is a much more affordable alternative. It’s really comfortable to wear and doesn’t dry out lips, but it also doesn’t last that long – you do need to re-apply quite regularly and it does transfer really badly onto cups and food! I ended up eating a bright pink banana at one point, while turning my tea cup a pretty shade of purple. However, for the price of £5.99 you’re getting a pretty good product that does what it says on the tin… It’s giving you a powerful result and a brilliant colour. Just make sure you pout and pose, not eat and drink, when you’re wearing it!
Available from January 2013 priced £5.99 each