Yesterday I went into the deepest parts of East London to discover a celebration of fragrance like no other. A couple of years ago LUSH launched a temporary exhibit which took each one of their fragrances and created a unique experience to bring it to life. For one week only the exhibit returns, but this time it’s bigger and better than ever before. I don’t want to spoil it for you, so below are just a small selection of photos I took to give you a little taster of what to expect, but suffice to say it’s definitely worth a trip into Shoreditch. The fully immersive experience takes you through rooms that hold the scents in the air, while all your senses are challenged and excited. From the simplicity of a wall that smells of orange blossom, to a thunder storm that brings to life the scent of fresh rain, wedged between a peep show and a stone circle, this is something you won’t forget in a hurry. There’s even a LUSH bus that travelled up and down the UK hosting music and poetry sessions, as well as a record booth where you can listen to old musty music while breathing in the scent. The founders of LUSH are very special people with a huge passion for fragrance and perfume, so this pop-up exhibition was clearly put together with love. It’s fantastic to see something so uniquely different and products being brought to life in a way that makes you feel much closer to their roots and meaning. If you’re a fragrance buff, a LUSH lover or even just curious to see what it’s all about, then make sure you get down to Rivington Street before 24th December to take part in this extravagant display. There’s also a pop up shop (more on that later) where you can play with the scents and buy your favourites, so if you’re stuck for Christmas present ideas this enchanting location will have you leaving with armfuls of gifts.
The LUSH Gorilla Perfume exhibit is free to experience and located at The Red Gallery, 1-3 Rivington Street, London EC2A 3DT. The nearest tube is Old Street and it’s a 5min walk. It’s only open until 24th December so make sure you get down quick!