Last night I was lucky enough to be invited by Estee Lauder to celebrate 20 years of their Breast Cancer Awareness campaign, hosted by British style icon and ageless beauty Elizabeth Hurley. Every year the Estee Lauder foundation bathe famous landmarks in bright pink light to raise awareness of their plight and to bring breast cancer to the forefront of people’s minds; last night it was the turn of the iconic British Museum. One of my favourite landmarks of my capital city (and a great place for a wonder around if you have a spare afternoon,) the British Museum’s front arches were lit up with flowing ribbons and bright pink touches. There’s no better venue to bring elegance, stature and timeless beauty to a campaign such as this – it looked breathtakingly beautiful. The reason we were there though was to celebrate 20 amazing years of Evelyn Lauder’s campaign and to ensure the Pink Ribbon (a universal symbol of hope and passion) continues to be worn. Elizabeth Hurley looked stunning in a bright pink gown as she was introduced by Evelyn Lauder’s son William, giving an emotional and heartfelt speech as to the importance of checking your breasts and continuing to fight for a cure for a disease that claims the lives of far too many thousands of women (and men) every year. This October make sure you were your Pink Ribbon with pride, donate where you can and most importantly check your boobs!
Make sure you like the Estee Lauder Breast Cancer Awareness page on Facebook for more information. Check out their website for details of fundraising products and how else you can help this fabulous cause.