Liberty London body care range

One of London’s most famous stores is Liberty’s. Located just behind Oxford Street and a stones throw from Carnaby Street, it’s a destination frequented as much by Londoners as tourists. Liberty’s award-winning beauty hall is one year old and to celebrate they’re launching a brand new range of Liberty London body products all made
in the UK. The Liberty’s beauty buying team were
instrumental in the creation of the product; they wanted to create something
extremely English with incredible quality that the discerning Liberty
customer would love. The range includes hand wash,
body wash, body lotion and hand lotion with quintessentially British
fragrances Geranium, Lavender and Rose. “The fragrances are a perfect way
to refresh and revive yourself with the uplifting scents of Geranium
and Rose or a great way to relax and unwind to the calming aroma of
Lavender. The washes lather up gently with a long lasting fragrance and
leave your skin feeling clean and revitalised. The lotions are very
light, luxurious, non-greasy and easily absorb that restore and nourish
the skin.”

The label was designed by the Liberty
Graphics team which incorporates a reworked version of the classic
Liberty print Claire-Aude, an abstract, floral print which was designed
for Liberty in 1975. The body lotion is a real mix of the classic and contemporary, bringing the historical fragrance of lavender up-to-date in a modern, yet stylish pack. The lotion is light, moisturising and delicately fragranced so it’s not essential to be a massive fan of the flower to use this. My mother and grandmother have always loved lavender so this reminds me of them in a nostalgic and reflective way. I’m able to use the body lotion to create the base of a fragrance on skin, overlaying with a Jo Malone perfume to create something different, refreshing and bespoke to me. I think this whole range, dipped in history, would make a delightful gift for any family member in the run-up to the festive season. It’s definitely not an every day product, but for special occasions or a gift I’m sure it would bring a smile to many faces.

Liberty London body lotion available exclusively from Liberty’s for £22.00

3 Comments

  1. Lauren
    September 7, 2012 / 6:19 pm

    Love the packagingLauren,Laurensbeautydepartment.blogspot.comxx

  2. Stephanie
    September 10, 2012 / 11:55 am

    I too love the packaging! xxxx

  3. London Beauty Queen
    September 11, 2012 / 2:55 pm

    It's cute isn't it – a real sideways step from what you'd expect.

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