The latest collection from Avon offers something slightly unconventional for winter time. Their Arctic Goddess collection, launched in collaboration with their ambassador Alesha Dixon, takes what you’d expect from a winter palette and turns it on its head. There are no deep black shades, sparkles or purples in sight this coming Christmas time, but bright blues, muted turquoises, delicate khakis and simple moleskin shades. Within the Arctic Goddess collection are two limited edition palettes that form a much more exciting celebration of colour – these are the kind of shades you’d normally expect from a spring offering, so it’s lovely to be able to play with colour even when the nights are drawing in.
I do like the eyeshadows from Avon, as they’re pretty good quality and provide a decent colour payoff. The formula is smooth and easy to blend, although some of the lighter shades do need a lot more working to get them at their best. This collection is a mixed bag, with some of the shades working much better on skin than others – the blue is extremely bright (think Alex Drake in Ashes to Ashes) and the paler hues really catch the light, but the grey is quite difficult to use or get a colour match from the palette onto the eye. I do love the second palette unconditionally though, as the shades are all wearable, complimentary and can be worn wet for a much bolder result. The shades in the second collection of eyeshadows can be worn all year round, from season to season, so this would be a great addition to any makeup bag.
Although I love the concept behind the collection, and the fact they’ve used ice and the colours of the Arctic to create something a little more inspiring, I utterly detest the packaging! On first glance it looks pretty, but the more I stare at it the more it reminds me of a tacky product from the 1990s. The black packs that are used for the core collection are classic, elegant and reminiscent of Chanel, so why they chose to cover that up with this hideous design is beyond me. A touch of something in the corner would have been a lot more effective, plus given a distinction between the two shades. Outer packaging regardless, these are still two great collections of colour that will definitely refreshen anyone’s winter makeup wardrobe. Just keep them hidden at home or paint over with some polish!
The palettes will be available from November priced £8.50 each