Alesha Dixon is the face of Impulse

Before I was a grown-up I wore a lot of Impulse to school. I totally stocked up when there was a 2-4-1 in Superdrug and spent the hours after double hockey spraying my muddy, smelly boots with something sweet to hide the damp stench. I swear I spent half of Yr10 high on aerosol fumes because so much Impulse was sprayed around the classroom. Even though Impulse still brings back these memories for me, it appears they’ve moved on a little (even if I haven’t) and signed Alesha Dixon to be the face of their newest addition. The new scent is simply called Sweet Smile and features exotic, fruity top notes of pear, mandarin and plum. Apparently ‘lingering base notes of sandalwood, cedarwood and amber provide a lasting tone to the fragrance for all-day freshness.’ Sounds a bit more sophisticated than the Impulse I remember!

Alesha says: “I’ve been a fan of Impulse for years, so I
was flattered when they approached me to be the face of the latest
fragrance, Sweet Smile. I really enjoyed taking part in the shoot and
can’t wait to stock up on the scent once it hits the shelves. It’s
perfect for
a quick fragrance boost when I’m on-the-go during the day and is
guaranteed to always put a smile on my face.” I’ve yet to have a whiff of this, but I can’t actually wait to do so. If it’s good enough I won’t even use it to de-pong my smelly hockey boots anymore… It may even get upgraded to my wellies.

Available now in Superdrug priced £1.99



  1. Hola Bambi
    August 31, 2012 / 10:37 am

    love it, how gorgeous does she look!!

  2. Stephanie
    August 31, 2012 / 11:33 am

    Seen quite a lot about this! Will be nice to see her collaborating with Impulse!xxxxx

  3. Lauren
    August 31, 2012 / 1:27 pm

    I love her, it's great that she is the face of one of my favourite spraysLauren,Laurensbeautydepartment.blogspot.comxx

  4. Jenny Clark
    August 31, 2012 / 8:06 pm

    haha this post made me smile 🙂 I used to spray my hockey clothes with impulse sprays too 😀 ahh memories. xx

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