Ultimo U Sculpt: Boobs Minus

How many times a day do you hear a girl moaning about the size of her boobs? It’s pretty much an everyday occurrence and something the cosmetic industry has made billions of pounds from. Be it the need for a bigger bust and more confidence, or a reduced cup size and the need for a strappy top, it seems as women we always pretty much want what we don’t have. I have a pretty large pair of boobs myself, being an E cup on quite a short ‘five foot something’ frame, and it’s always been a massive issue for me. I can’t wear strapless tops or dresses without practically an engineering feat, couldn’t go backless in a million years and shopping for swimwear is like searching for buried treasure. They don’t make me miserable by any stretch, but I would love a little reduction and increased perkiness. Ultimo, the underwear company from Michelle Mone, have just launched their very own body range which helpfully contains a revolutionary product: Boobs Minus.

The launch of Boobs Minus (brilliant name) comes at a time when the average British women’s breast size is rapidly increasing – in the fifties the average cup size was a B, but now it’s risen to a C. In the past three years the number of Ds and above sold by M&S has doubled, accounting for a quarter of all bra sales. Us ladies seem to be getting bigger busted by the day, but short of a traumatic and often non-permenant breast reduction, there hasn’t been a solution to our concerns… Until now. Boobs Minus contains firming ingredients such as Acai, Cupuaçu, and Maracuja to minimise the signs of ageing, as well as Wild Indigo, a herb which switches the cells that activate the breakdown of fat in the body. The cream also features Golden Chamomile, a type of anti-oxidant which helps inhibit the storage of fat and boosts breakdown of fat cells. It all sounds very impressive, but the question is does it actually work? Well ladies, I’m going to be putting it to the test.

Michelle Mone says: “We have been developing this for three years and spent £1million in order to get to our launch today. I wanted to put Boobs Minus to the test myself and have seen incredible results. I used it twice a day for just four weeks and I’m amazed to say I’ve dropped half a cup size already! I’ve spoken to many women in my career about their boobs and many have said they want to tone and firm them without going under the knife. I’m so pleased to give them another option with Boobs Minus and I’m sure other women will achieve great results as well. I always listen to the needs of my customers, and many women I have spoken to would love to reduce their bust size. A breast reduction is a major operation and I believe this is a great alternative.”

The formula is a creamy gel-like concoction that’s cooling on the skin, giving a little tingly feeling when applied. It’s slightly sticky, but nothing that you can’t put up with when applied overnight. I’ve used it a couple of times, but will be properly putting it to the test over the next 8-12 weeks to see what results I get. This is a really interesting and exciting product for me, so I’m intrigued to see if it actually delivers. I’ve tried boob firming and bust increasing lotions and potions before, none of which have made any difference to my cup size. Knowing this comes from the Bra Queen herself, Michelle Mone, only makes me believe that this little pot of cream can make a difference. Here’s hoping it does!

U Sculpt Boobs Minus is £39.50 and available from the Ultimo website.

I have to admit I found this hard to maintain in the long term so only used the product in short 2 week bursts before going away or breaking the routine (you can’t exactly take a boob firming serum away for the weekend and explain that at customs.) However, what I did notice was firmness and subtle perkiness returning to my boobs, the texture being better and overall feeling quite ‘restored’. I wouldn’t say the overall size of my breasts was reduced, but because they were firmer it felt like they were in better condition (if you can refer to your bazookas in that way.) If you have real issues with your breasts this isn’t going to solve them, but if you’re looking to perk them up a little and improve the appearance of them then this could definitely help. At £39.50 it’s not a huge price to pay, but don’t expect it to be the answers to your boob-prayers. 



  1. Beccy
    July 31, 2012 / 12:04 pm

    I heard this was being launched and am desperate to give it a go! I would love to hear how you get on x

  2. Kelly
    July 31, 2012 / 12:35 pm

    Would love to know how you get on, sounds too good to be true. I'd love to get rid of some of mine, really can get on your tits. :)x

  3. Lizzums - BeneBelle
    July 31, 2012 / 12:40 pm

    How much does it cost? Sounds like my kind of product at an F cup and 5ft 5 with a 31 inch waist, they're a massive weight to bear, make my short torso look extra dumpy and just male me generally feel lousy 🙂

  4. Milly
    July 31, 2012 / 1:42 pm

    I'm looking forward to finding out if this works – I'd like to give it a try, but at the price I want to know if it'll genuinely work first! x

  5. Lauren
    July 31, 2012 / 2:30 pm

    I wouldn't use it or tell people about it. Women should be happy with their body and shape, they are that size for a reason after all! I hate it when people moan and want to change the way they look, why can't they just be happy with who you are?Lauren,Fashionswirls.blogspot.com

    • Unknown
      June 4, 2016 / 9:35 pm

      Listen, it's all well and good that you think all women should love themselves, but there are many people who would find this incredibly useful. I've got really bad confidence issues and quite large boobs for my height (which is a major factor of my body issues) and I cried when I learned about this product. Cried happy tears because finally, there was something other than breast reduction that could help me feel better about myself. It's easy to say that everyone should happy with what they've got, but I would gladly buy this product if it meant I could stop feeling so awful about my body.

  6. London Beauty Queen
    August 4, 2012 / 9:55 am

    It's £39.50 for the pot, but you seem to get a lot in it. Lauren – that's all well and good to say, but realistically we're often not happy with the way we are and if there's something we can do about it, why not?

  7. anna
    November 4, 2012 / 7:42 pm

    so, did you try it out? what are your thoughts?Anna

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