Jergens moisturisers have had a little bit of a makeover. Gone are the soft touch tubes and the focus on natural ingredients, in come the more elegant and classic designs you see before you. If you can’t remember what the old design looked like then take a look at a post I did a while back here, but suffice to say it’s not an improvement. The ‘new look’ to me looks like it belongs in an Avon catalogue from 1994, rather than in my swish 2012 bathroom. I don’t understand why they’ve gotten rid of the word ‘Naturals’ from their brand name, nor can I comprehend why they’ve taken a modern and pretty unique design and turned it into something old fashioned and generic.
The product itself appears to be the same inside though – delicately scented, rich and creamy, hydrating and quick drying. I’ve always been a big fan of these moisturisers, especially as they come in at about a fiver, but the new design really puts me off. I find them completely unappealing and a bit stuffy, completely not reflecting the great ingredients and different variants available. One of the big selling points for me was the simplicity of the product, so the complete change in an attempt to make it more elegant just doesn’t wash. What do you think of the new look design?
Available in seven varieties for around £5.10 (although on offer most of the time!)