The epitome of luxury, Chanel is an iconic brand of huge proportions. The House of Chanel has changed and influence fashion in more ways than we can fathom, and their philosophy has every girl quivering at the touch of a classic 2.55 bag. Their makeup range is an extension of that philosophy and classic elegance, but with a touch of fun – we’ve loved the Shade Parade, we’ve adored the Harrods’ celebration counter and now we can fall in lust with the new pop-up boutique in London’s Covent Garden. Located just next to Laduree on the main Piazza, this beautifully modern-chic hideaway is everything a girl needs lust after and more. A celebration of colour, beauty and elegance, the temporary shop will remain in the heart of London until late December, giving everyone a chance to pop by and enjoy some Chanel fun.
Lit by natural light, the natural brickwork building is breathtakingly beautiful in every way. The simplicity of the walls, the striking black lines of the metal fixtures and the decorations matched to lip and nail shades… It’s like being in a toy store for grown-ups. The boutique not only holds all the makeup available, but it also has a nail bar and makeup consultations available for a small fee (£20-25) which is redeemable against product. If you’re a hardcore fan, this is the place to get all the new products and shades up to four weeks ahead of the High Street too.
The feeling you get walking around here is like being on a mini discovery. Every detail has been thought of and you’ll inevitably keep spotting new things; artful shapes made from lipstick, the Shade Parade films playing in the wall fixtures, nail polishes hidden inside shelves… All adding up to a fantastic shopping experience. The black and white spiral staircase also takes you underneath Covent Garden into a hidden treasure chest of colour – the nail bar. This is where you can have your nails filed, shaped and polished in peace away from the hustle and bustle of the busy square above.
The iconic ‘double Cs’ feature throughout, updated to be subtly modern with pink, blue and yellow lighting that rotates in an extremely soothing way. I can’t imagine a better way to have your nails painted than with a pair of Cs turning bright pink next to you! Often approaching premium makeup brands in department stores can be intimidating and uncomfortable, but everything about this store screams approachable and friendly. The staff are dressed down in Chanel jeans and trainers, there are doors front and back so it’s easy to access and walk out without feeling pressured into buying, and there are definitely no pushy sales assistants!
Chanel want to make their makeup accessible to everyone, bringing a little luxury to every woman in a unique way. This fabulous new store means that every Chanel lover who aspires to have a piece of black and gold luxury for their own can have the same experience buying a nail varnish, that they can investing in a classic quilted bag. If you’re planning on visiting Covent Garden over the summer then make sure this is a stop on your list; if you’re not planning on a visit, then maybe this is the perfect excuse to buy that travelcard.
The Chanel pop-up boutique is open now until late December 2012. Open until 8pm weeknights.