Benefit presents Glamouriety

On Monday night I spent what is possibly the most surreal few hours of my life at BAFTA House in Piccadilly, helping Benefit to celebrate their short film ‘Glamouriety’. The founders of Benefit, Jean and Jane Ford, had decided to document the unique story of the brand in the only way they knew how – short films that make you feel like you’ve been hanging out with children’s telly presenters too long! The 45min film includes the story of Benetint (a stripper asked Jean and Jane to make something to help the colour of her nipples stand out) as well as the customer who has been a loyal fan since the first product launch, even though he uses it in some unconventional ways. (Yep, you read that right – HE.) I don’t want to spoil it for you, but suffice to say it’s brilliant in its own unique way.

To celebrate the launch, and as part of their ‘farewell tour’ around the globe, Jean and Jane put on an extravagant party to beat all extravagant parties. Showgirls, glitz, glamour, Will & Kate, Brad Pitt, singing waiters, drag queens and the singing introduction of the film itself. Below is a sneaky peek at the film they’ve put together and it really is a corker. If you ever get an opportunity to see it then I’d thoroughly recommend putting aside an hour to do so. Their motto is ‘laughter is the best cosmetic’, so sit back, have a giggle and enjoy the show…



  1. BeautyBecca
    June 20, 2012 / 4:45 pm

    it certainly looks interesting! looking forward to watching it 😀

  2. Melanie Jane
    June 21, 2012 / 12:55 am

    This looks like an amazing event and so much fun! Would have loved to have been there!Mel x

  3. London Beauty Queen
    June 22, 2012 / 4:47 pm

    It's a brill film if you get the chance to see!

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