I’m getting really sick and tired of these people that prance about pretending to have dramatic lives for a living, going on to get signed up as the face/legs/skin/boobs of a brand. Don’t get me wrong, I love a bit of reality telly purely for the fact it makes me giggle at how bad it is. The characters in Made in Chelsea don’t even live in Chelsea (they in fact live in Covent Garden, Putney and Hammersmith) so they have to hang around by Chelsea street signs on the phone telling people “I’m in Chelsea dah-ling.” You’re not kidding me that the cast of TOWIE all hang around Sugarhut on a Sunday evening drinking cocktails without being paid either. It’s one thing to sort of follow the lives of these superficial wallies, but who made the decision to actually use these people to make us buy products?
Millie Mackintosh (the really, really whiney one from Made in Chelsea) has just been signed up by St Tropez. I love the tanning brand and it’s the first product I ever use on my legs to get a golden glow, so I’ve always had a soft spot for it. To me it’s all about luxurious French beaches and long-limbed tanned anonymous girls, not wannabee reality telly stars who pretend to ‘work’ at a magazine. (Come on, nobody believes you do anything at Glamour Millie – and your mates would never be allowed to rock up and pilfer through the fashion closet in a million years.) I’m putting it out there… Millie makes me want to put St Tropez back on the shelf and pick up a bottle of Soltan. There’s no way this girl actually used St Tropez before she was handed a wedge of cash to say she does – her tan is from Dubai baby. I think it’s about time brands stopped looking for quick fixes, the latest trends or new faces and started focusing on giving us great products, at great prices that they’re proud to put their name to. What do you think?