Celebrity fragrances are ten a penny nowadays, so there has to be something a little bit special to get me excited. Take four hot guys, colour coordinate them, stick them on a beach and tell them to sing ‘oh oh oh oh oh oh’ and I’m there. The X Factor gave birth to them and we’ve all nurtured them into maturity, three albums and a marriage included. JLS (it stands for Jack the Lad Swing FYI) have just launched their debut fragrance and the world appears to have gone made for it. Simply named ‘Kiss’, the fragrance was created by the four guys together for all the ladies out there that would quite like to pucker up with one of them.
The scent is quite sweet without smelling like a candy shop, including top notes of peach, cassis and mandarin, as well as black orchid, rose and jasmine. If you’re a fan of Soap and Glory products then the scent will be somewhat familiar to you – it smells very similar to their body scrub, which is a bit too sickly for me. However, when sprayed on the skin the scent does settle down to leave quite a fruity floral base. This is how the boys themselves contributed: “Aston loved the cheeky cassis note. Oritsé added the sensual black orchid as it is his favourite flower. Marvin adores Tuberose. JB wanted the hypnotic scent of amber crystals lingering on the skin.” Clever lads.
The selling point of this for me has to be the packaging. Simple yet effective, the bottle is a plain while with a simple embossed ‘JLS’ and a cheeky diamante star for sparkles sake. The cap is magnetic, meaning it fits on perfectly and doesn’t roll onto the floor when you’re in a hurry. Every detail has been thought of, including a little message from the boys on the inside cover. Absolutely perfect for a present for a JLS fan, this only comes in at £19.50 for 60ml of product or £13.50 for 30ml… It makes me wanna oooh oooh oooh oooh oooh oooh.