MUA & Alexandra Burke: BOOM Time

Since she won the biggest talent show in the UK in 2008, Alexandra Burke has become one of the most successful British solo artists in some time. Although she doesn’t woo us like Ellie Goulding or make us cry like Adele, she forces us to put on our dancing shoes and have a bloody good time. I voted for her a bazzillion times, so when I was invited along to see her launch her new range of lip products for MUA I couldn’t wait to find out what she’d created. The finished product is ‘Lip BOOM’, a four-in-one lip gloss/stick that helps to create a pout to rival Alex’s. On one end you have a very sparkly lipgloss, while the other features a complementary lipstick shade and little pot of balm. The idea is that you can use the products in many different ways, creating looks dependent upon the occasion and a pout that has four different levels.

There are eight shades to choose from, all named after Alex’s catchphrases (including ‘It’s A Situation’ and the infamous ‘’) and having a personal touch. Alex was involved in the process from start to finish, so this isn’t just another celebrity endorsement – this is heart and soul Alexandra Burke. The lipstick shades range from a powerful red to a pale and interesting nude, all featuring a sparkly lipgloss to either wear alone or over the top. You can use these either completely over the lip, or just on the cupid’s bow to accentuate your pout. To be honest I’m completely baffled by the little pot at the end so I won’t go into detail… It could be a balm, but my samples were all hard and I couldn’t make head nor tail as to what it was supposed to be or do. It’s a good job these only cost £3 and you can afford to ignore the fiddly bit on the end!

The lipsticks are smooth and can be applied without dragging. They’re pretty pigmented for the cost and leave a strong colour that lasts a while before re-applying. I’m a massive fan of classic Chanel lipsticks, so these were never going to compare, but they’re not at all bad for the cost. The lipglosses are sweet as candy (literally – they smell like milk bottles) and don’t feel grainy on the lip. Surprisingly they don’t feel gritty or make you feel like a disco ball; once you’ve applied the result only enhances natural lip colour or the complementary lipstick shade. The one thing that annoyed me about this range though was the sellotape that closed each end of the product – it leaves horrible, ugly, sticky marks all over the packaging that makes it look cheap. (You can see above that there’s goo all over the casing which makes it look awful.) It’s already housed in a really secure cardboard pack so it’s not essential, making the unpacking process lengthy and messy… A small thing, but it made the quality seem a lot less.

Overall I think MUA and Alex have done a pretty good job at making fun, innovative products for only £3.00 a pop. They’re perfect for a night out or when you’ve got limited room in your bag because everything you need is in one stick. At the price they are you can also easily afford to mix and match the shades, opening up a whole spectrum of colour, and these are perfect for girls out there who just want something fun to wear. Alexandra is the best ambassador MUA could have, embodifying her fun, loud, fashionable and youthful personality in this cosmetic range. I really hope she creates some other products with them in the future, because I for one will be first in line to see what she has next up her sleeve.

Available now online via the MUA website and in Superdrug from May.



  1. Louise x
    April 15, 2012 / 5:47 pm

    These look fabulous. I will definitely invest in a shade or two!x

  2. Powdered Almond
    April 15, 2012 / 6:12 pm

    Really want to get my hands on a couple of these – they just look so fun! x

  3. Stephanie
    April 15, 2012 / 9:37 pm

    Great to hear your take on this! I wonder what the bit on the end is for?! xx

  4. MrAJBx3
    April 15, 2012 / 10:08 pm

    her eyebrows are horrible haha ….i wanna do her makeup 😛 xx

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