The chameleon of music herself, Lady Madonna, is about to launch her debut fragrance ‘Truth or Dare’ and here is a little preview of the campaign to support it. Set to a remix of her song Girl Gone wild, the lady herself is looking hot in a mysterious and dark short film. The fragrance is described as: “Darkness and light, innocence and deceit. Truth or Dare by Madonna represents the dual forces that coexist in all of us. Daring to embrace the duality of our true nature… A contemporary and sexy reinvention of a classic white floral fragrance featuring a unique blend of narcotic florals, addictive woods, vanilla, and caramelized amber.” I haven’t had a sniff for myself yet (or seen the bottle) but this is one celebrity fragrance I’m not dismissing at the first hurdle. Would you want to smell like Madonna’s sweaty lycra?