Jean Paul Gaultier for Diet Coke

This is amazing. Diet Coke are launching a new collaboration with brilliantly camp French designer Jean Paul Gaultier, bringing back a little fun into the fizzy pop world and taking a step away from ultra serious Karl Lagerfeld. Jean Paul has been named as creative director for the brand, so in celebration they’ve created three little videos which show how he brings a little rock and roll into Irene’s life. Not only are there navy stripey curtains, but a rock n roll makeover complete with mini zips and geek chic glasses. I love, love, love this…

You can see the other two films on the Diet Coke YouTube channel here, but here are a few cute stills from the videos. Whoever thought Jean Paul couldn’t rock the Albert Einstein look was completely wrong.



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