Asian Beauty

Today we have Faye from Girl Does Geek talking all about her favourite Asian beauty brands. Enjoy!

I’m guest posting today for the lovely Hayley as she is having the time of her life in beautiful Paris. Jealous moi? So big thanks to Hayley for giving me the chance to indulge my passion for Asian makeup and share it with you guys. I’ve been a fan of Asian makeup for a few years now and if it was more widely available here it would probably be the only makeup I use. It is growing in popularity over here thanks to the explosion of BB creams. So today I’m going to introduce you to some of my favorite Japanese and Korean brands, hopefully you’ll be tempted to go out and try them for yourselves.

Etude House. This brand is one of Korea’s biggest beauty brands. If you love your beauty products in feminine and pretty packaging then Etude House is the brand for you. This brand loves the colour pink and if you’re ever in Korea a visit to their physical stores is a bit like entering a sweet shop. But their products are amazing. My favourite product is their Moistfull Collagen Cream. It is the brands biggest seller and it is easy to see why. This cream contains baobab tree extract and marine collagen. It keeps the skin moisturised and hydrated without feeling heavy. It absorbs into skin very quickly and retails for around £8 so it is pretty affordable. Pretty much all of their products retail for under £10. So this brand is great for those of you new to asian beauty.

Jill Stuart. Though it isn’t an Asian brand it is sold exclusively in Asia. Jill Stuart is well known in her native America for her fashion lines but in Japan it is her beauty line that she is known for. Her eyeshadow palettes are a particular favorite and like Etude House the packaging is feminine and pretty. The Japanese especially have a fondness for cute packaging. This brand isn’t cheap with prices equivalent to Tom Ford’s beauty collection in the UK.

Majolica Majorca is the sister brand of well known Japanese brand Shiseido. It has a much lower price point though so it is considered a drugstore brand in Japan. The quality of their products is equivalent to MAC or Nars though. This is one brand I’d love to see sold in the UK especially as Shiseido is so well known over here. Even budget cosmetics brands in Japan have super cute packaging. The thing I love about this brand is that you’d never guess that it is low priced. It even has some of the same formulations as its Shiseido sister.

Kate. Another budget beauty from a Japanese beauty brand that is popular worldwide. Kate is the stable mate of high end brand Kanebo. But unlike Kanebo this brand is affordable. Vivid colour choices and a low price make it ideal for me. Their newly launched 5 shadow palette is one of my favorite products at the moment and the packaging is simple and restrained. Unlike the other brands featured this one avoids the super cute cliche that is the mainstay of most Japanese cosmetic brands.

So there you have it, those are just a few of my favorite Asian brands. If you’re interested in trying any of them then is your best bet. It is based in Hong Kong and all orders over $100
benefit from free international shipping. If you have any Asian beauty related questions feel free to ask away in the comments.

Check out Faye’s blog (and fab tips on how to make the most of your own blog – a must stop for any blogger) right here:


1 Comment

  1. Bunny
    March 30, 2012 / 3:37 pm

    Love all the brands you mentioned! xx

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