Yves Saint Laurent is celebrating half a century in perfume creation – that’s fifty years of unforgettable scents and delicious smelling ladies across the globe. Many of their fragrances have become iconic in their own way, telling stories and evoking memories of times gone by. In celebration of this, YSL are giving four celebrated scents a new lease of life by re-launching them all shiny and new: for the ladies Y, Yvresse, In Love Again and Nu, while the gents get Pour Homme, Jazz, M7 Oud Absolu and Rive Gauche Pour Homme. I love the idea of this, reinvigorating older and sentimental perfumes for a completely new audience to love and cherish. I know that certain scents remind me of my teenage years (I’m talking Tommy Girl and John Paul Gaultier) so I can only imagine what a sniff of one of these brings back for old lovers of YSL!
I was kindly sent a sample of the newly re-launched In Love Again just in time for Valentines day, all fresh and shiny in its chess-inspired box. The logo has a nod towards the old design of 1998 (google it and you’ll understand what I mean!) but uses the colours in a much more subtle and modern way. The scents itself is proof that certain fragrances never go out of style – fresh, fruity and delicately sweet. It contains notes of blackcurrant, mandarin, grape, peony, rose and blackberry to create something that slips within my fragrance collection with ease. This perfume was dedicated to women who love colour and love life upon its initial launch in the late 1990’s… something that hasn’t changed two decades later. I’ve fallen in love again with In Love Again.
For the gents there’s also a whole range of scents to choose from, including this amazing (almost uni-sex) scent M7 Oud Absolu. It contains hints of mandarin, oud wood, myrrh and cistus and sounds like something out of Doctor Who – the important thing is though is that it smells flipping amazing. It reminds me of one of the Molton Brown scents I own and love, providing a woody and unique scent that’s extremely recogniseable and different. I would totally wear this myself, buying into the trend to wear men’s fragrances and matching them to my brogues. Launched back in 2002, I don’t know why more men don’t wear this and cling on to dear life for the last few drops in the bottle.
I love this whole story and concept, making fragrance a starting point for memories and celebrations. You can find out about all the fragrances on their website, as well as how all eight fit together like a chessboard, but for the time being I’m off to continue sniffing my wrist and dreaming of 1998. Steps were still cool then too.