Collection 2000 rebrands!

What better way to celebrate your 25th birthday than with a bit of a makeover? Out with the old, in with the new and all that. Who knew Collection 2000 had been around that long – it was probably a really futuristic name when it was launched in the 1980s! Changing with the times and the demands of their customer, the whole brand is being relaunched simply as ‘COLLECTION’. The range has been upping their game of late, launching fabulous products and high quality collections to rival brands that are over double the price, so I can’t wait to see what it has in store for us this year. As always, you’ll be the first to know as soon as I know anything, but what do you think of the new logo? Work it…



  1. A Is For Ayla
    February 16, 2012 / 2:37 pm

    I best start getting into the swing of calling it 'Collection' and not Collection 2000 on my blog! Making the switchover could be difficult! <

  2. francisdodson
    February 16, 2012 / 2:52 pm

    The new logo is so much nicer! I think 'Collection' sounds much better without the '2000' as well. It sounds a lot more high-end, for some reason xx

  3. Sugar And Smile
    February 16, 2012 / 4:08 pm

    Sounds good, but I get the feeling their prices might double?? Seems like that's what usually happens when a brand rebrands :s x

  4. Emma
    February 16, 2012 / 10:56 pm

    I quite like them lately, they've had some good products out. Not a huge fan of the new logo at the moment though, it looks cheap imo. Obv they're a cheap brand but its always best to not look it!! Still, look forward to new products :)

  5. Islay
    February 17, 2012 / 11:37 am

    I hope they don't change the formulation of the lasting perfection concealer! :O

  6. Anonymous
    February 21, 2012 / 12:17 pm

    COLLECTION not very original! Collection 2000 has been around for 25 years why change it?

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